During the 1980s and 1990s, two giants of the soft drinks world went to war. In the red corner we had the Coca-Cola Company. In the blue corner was PepsiCo. While Coca-Cola would entice us with the ‘New Coke’ before seducing us back again with ‘Classic Coke’; Pepsi used a whole host of pop and movie stars to show us they were the ‘Taste for a New Generation’ and even went as far as demonstrating to us that the average person on the street preferred Pepsi thanks to their ‘Pepsi Challenge’.
Just when we thought the marketing landscape was getting a little dull, we now have a new battle on the horizon. Instead of battling to quench your thirst… this time we have a battle to satisfy your online search needs. Ladies and Gentlemen, boys and girls… let’s get ready to rumble as Facebook, Google and Microsoft go to war in the battle to become the undisputed heavyweight champion of the search engines.
Say Google to almost anyone and they’ll know what you mean.OK, so great grandma Ruby may look at you vacantly, but that’s about it.Google has become synonymous with the web and the term ‘google it’ is now an everyday phrase.Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.
But start to talk about the Google logo to someone and they will immediately have a favourite.A version of the logo which has stuck with them.They may have hovered over to see what it’s all about, clicked through to find out more or discussed it with colleagues and waxed lyrical about how clever it all is.
During the 1980s and 1990s, two giants of the soft drinks world went to war. In the red corner we had the Coca-Cola Company. In the blue corner was PepsiCo. While Coca-Cola would entice us with the ‘New Coke’ before seducing us back again with ‘Classic Coke’; Pepsi used a whole host of pop and movie stars to show us they were the ‘Taste for a New Generation’ and even went as far as demonstrating to us that the average person on the street preferred Pepsi thanks to their ‘Pepsi Challenge’.
Say Google to almost anyone and they’ll know what you mean.
