Gallery of Work

Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.

The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.

All campaign material will carry the cottages4you.co.uk web address, along with the VisitEngland logo. cottages4you has said it will carry the key themes from this campaign into its other marketing activity including PR, social media and email to deliver even greater reach.

Tim Holt, VisitEngland’s head of marketing, said: “The self-catering sector is incredibly important to domestic tourism – 5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend. This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world! We are delighted to partner with such a well-respected brand as cottages4you.”

Nick Rudge, vice president of sales and marketing at The Hoseasons Group, said: “After a great couple of years, there’s no doubt, with both the London 2012 Olympic & Paralympic Games and the Queen’s Diamond Jubilee, next year is going to be a major year for English tourism. We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies.”

This year at Red C we have decided to take a different approach to our agency Christmas card… we’ve created six cards that we can pack up and sell in aid of the charity Mustard Tree. The cards we’ve created aren’t just a pretty picture of a winter scene like other Christmas cards… each of the six cards is an inspirational story for Christmas.

Everyone here at Red C has been heartened by the work that Mustard Tree do to provide life support for the homeless, marginalised and vulnerable across Greater Manchester… so this year the dreaded agency Christmas card brief had only one solution… create something to help this Charity at the time of year when it needs help the most… Christmas!

On the front of each card is a simple picture of a person, and on the reverse is their story. From Intisar who was a Doctor in Darfur and had to flee her country to Marc who has a passion for food and is a recovering alcoholic… each card tells how the person on the front has overcome difficulties in their life and, with help from Mustard Tree, found their self-worth and are moving in a positive direction.

To but a pack of cards there are two ways to buy, and all the money from the purchase of £3 per pack will go to Mustard Tree. You can buy online by clicking here.

Alternatively, the very kind and generous Sarah Wilson from Hey Little Cupcake is selling them at her Christmas shop in Spinningfields from Saturday December 3rd… so you can get yourself a gorgeous cupcake, coffee and help a charity all in one fell swoop!

Just before we go, a big thanks to Paul Moffat for shooting the cards for us.

Update, please note: Due to a printing error only 5 cards are available, MJ has been omitted.

The six inspirational stories for Christmas from Mustard Tree