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	<title>Red C</title>
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	<link>http://www.redcmarketing.net</link>
	<description>Direct Marketing Agency and Direct Response Advertising</description>
	<lastBuildDate>Thu, 11 Mar 2010 15:00:42 +0000</lastBuildDate>
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		<title>My&#8230; how things have changed!</title>
		<link>http://www.redcmarketing.net/we-like/my-how-things-have-changed/</link>
		<comments>http://www.redcmarketing.net/we-like/my-how-things-have-changed/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:00:42 +0000</pubDate>
		<dc:creator>Helen Lawson</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Direct Response Agency]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Helen Lawson]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Direct Marketing Agency]]></category>
		<category><![CDATA[Mobile Phones]]></category>
		<category><![CDATA[Multimedia Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Phone Booths]]></category>
		<category><![CDATA[Sales Promotion Agency]]></category>
		<category><![CDATA[Sky Plus]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5501</guid>
		<description><![CDATA[You know when you were little and you went to your Grandparent’s house and listened for hours about what life was like, ‘in their day’? They used tin baths, outside loos and they didn’t have a telly. It sounded alien, especially the telly bit. I used to spend hours wondering just what they did to fill their time. Well, I suppose families were bigger back then.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/my-how-things-have-changed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Do you have a good reputation? Tricks for effectively delivering emails</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/do-you-have-a-good-reputation-tricks-for-effective-email-deliverability/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/do-you-have-a-good-reputation-tricks-for-effective-email-deliverability/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:42:22 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[New Media Agency]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[ReturnPath]]></category>
		<category><![CDATA[Sender Reputation]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5478</guid>
		<description><![CDATA[Here’s a scary fact for you.  20% of legitimate email never actually reaches its intended destination; the inbox.  Can you imagine if the Royal Mail only delivered 80% of its mail?   Mmmm actually, let’s not go there!  Anyway, you understand the point I’m attempting to make.  Deliverability is a big issue.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/do-you-have-a-good-reputation-tricks-for-effective-email-deliverability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Claude C. Hopkins: The science behind making millions in advertising</title>
		<link>http://www.redcmarketing.net/blog/marketing/claude-c-hopkins-the-science-behind-making-millions-in-advertising/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/claude-c-hopkins-the-science-behind-making-millions-in-advertising/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:17:29 +0000</pubDate>
		<dc:creator>Andrew Campbell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[Award Winning Advertising]]></category>
		<category><![CDATA[Bissell Carpet Sweeper Company]]></category>
		<category><![CDATA[Classic Advertising]]></category>
		<category><![CDATA[Claude C. Hopkins]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[David Oglivy]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Dr Shoop’s Patent Medicine company]]></category>
		<category><![CDATA[Lord and Thomas]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Responsive Advertising]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Schlitz beer]]></category>
		<category><![CDATA[Scientific Advertising]]></category>
		<category><![CDATA[Ted Bates]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5400</guid>
		<description><![CDATA[I don’t think many copywriters enter the ad industry believing they’re going to be paid millions, never mind millions every year but in 1907 one copywriter came along demanding just that and he got it too…

That man was Claude C. Hopkins, a legendary copywriter who worked in the early 1900s on behalf of many companies, including: Bissell Carpet Sweeper Company, Swift and Company and Dr Shoop’s Patent Medicine company.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>South Africa&#8217;s larger than life advertising for the World Cup</title>
		<link>http://www.redcmarketing.net/we-like/south-africas-larger-than-life-advertising-for-the-world-cup/</link>
		<comments>http://www.redcmarketing.net/we-like/south-africas-larger-than-life-advertising-for-the-world-cup/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:10:34 +0000</pubDate>
		<dc:creator>Natalie Cooke</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Advertising Campaign]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Event Advertising]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Larger Than Life Advertising]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Direct Marketing Agency]]></category>
		<category><![CDATA[Nelson Mandela]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Sports Event Promotion]]></category>
		<category><![CDATA[World Cup 2010]]></category>
		<category><![CDATA[World Cup Advertising]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5490</guid>
		<description><![CDATA[Whilst catching some Xmas sunshine it was really interesting to see how South Africa is preparing for the 2010 World Cup in particular in the many townships.

The FNB is the national bank of South Africa a major sponsor of the 2010 Fifa World Cup, and in line with its sponsorship of the much-anticipated event, is transforming the skyline of several of the host cities. With some larger than life outdoor building wrap advertising campaigns in some of South Africas largest townships.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/south-africas-larger-than-life-advertising-for-the-world-cup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The persuasive power of stealth marketing</title>
		<link>http://www.redcmarketing.net/blog/marketing/the-persuasive-power-of-stealth-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/the-persuasive-power-of-stealth-marketing/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 21:24:56 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Stealth Marketing]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[BMW Innovations]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Rolls Royce Advertising]]></category>
		<category><![CDATA[Sales Promotion Agency]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[Stealth Advertising]]></category>
		<category><![CDATA[Stealth Marketing Agency]]></category>
		<category><![CDATA[The Joneses]]></category>
		<category><![CDATA[TiVo]]></category>
		<category><![CDATA[Whispers Campaign]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5458</guid>
		<description><![CDATA[Several years ago my art director and I worked on a campaign for Rolls Royce that we called ‘whispers’. The campaign was devised in reaction to the belief within BMW Innovations (which ran the marketing for Rolls Royce) that Rolls Royce did not need to advertise due to the prestige nature of the brand.

Our ‘whispers’ campaign went like this. We had a new Rolls Royce Phantom that would basically be seen in all the right places. From Yacht Clubs in the South of France, to events around the world held at prestigious places where only the very A-list people would be seen.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/the-persuasive-power-of-stealth-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Chris Ofili at Tate Britain</title>
		<link>http://www.redcmarketing.net/we-like/chris-ofili-at-tate-britain/</link>
		<comments>http://www.redcmarketing.net/we-like/chris-ofili-at-tate-britain/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:26:37 +0000</pubDate>
		<dc:creator>Stuart Clark</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Art and Advertising]]></category>
		<category><![CDATA[Black culture]]></category>
		<category><![CDATA[Chris Ofili]]></category>
		<category><![CDATA[Hanuman]]></category>
		<category><![CDATA[Hindu]]></category>
		<category><![CDATA[Hip-hop]]></category>
		<category><![CDATA[Marketing and art]]></category>
		<category><![CDATA[no cry]]></category>
		<category><![CDATA[No woman]]></category>
		<category><![CDATA[Porno]]></category>
		<category><![CDATA[Tate Britain]]></category>
		<category><![CDATA[Trinidad]]></category>
		<category><![CDATA[Turner Prize]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[Zimbabwea]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5410</guid>
		<description><![CDATA[What do you get if you cross Zimbabwean cave paintings, blaxploitation and elephant dung? Chris Ofili’s retrospective at the Tate, that’s what.
I went to see [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/chris-ofili-at-tate-britain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: Power to the people</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/social-media-power-to-the-people/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/social-media-power-to-the-people/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 11:22:25 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Beckie Williams]]></category>
		<category><![CDATA[Busts 4 Justice]]></category>
		<category><![CDATA[Dave Carrol]]></category>
		<category><![CDATA[Facebook Advertising Agency]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Social Media Agency]]></category>
		<category><![CDATA[Manchester Viral Agency]]></category>
		<category><![CDATA[Marks and Spencer]]></category>
		<category><![CDATA[New Media Agency]]></category>
		<category><![CDATA[Petition Marketing]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Social Marketing Agency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Agency]]></category>
		<category><![CDATA[Twitter Marketing Agency]]></category>
		<category><![CDATA[United Airlines]]></category>
		<category><![CDATA[United Breaks Guitars]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[Zaz Lamar]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5348</guid>
		<description><![CDATA[As fellow marketers it can’t have escaped your attention that the marketing landscape in which we work is changing at an amazing rate.  The way we communicate with our customers isn’t the same as it once was and it is certainly going to continue changing over the forthcoming years.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/social-media-power-to-the-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome Cottages web banner campaign</title>
		<link>http://www.redcmarketing.net/digital/welcome-cottages-web-banner-campaign/</link>
		<comments>http://www.redcmarketing.net/digital/welcome-cottages-web-banner-campaign/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:05:46 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Web Banner Advertising]]></category>
		<category><![CDATA[Content Network Advertising]]></category>
		<category><![CDATA[Digital Marketing Agency]]></category>
		<category><![CDATA[New Media Agency]]></category>
		<category><![CDATA[Online Banner Advertising]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[Web Banners]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5377</guid>
		<description><![CDATA[Following the re-brand of Welcome Cottages, we were asked to produce concepts for online banner advertising, which complemented the creative used on the offline work and drove customers to the Welcome website. We were given a very open brief for the concepts and so presented a variety of options, using different techniques to attract attention and sell the Welcome proposition. The only specifications were the sizes and that the final banners should not exceed 5 frames or be more than 40kb.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/digital/welcome-cottages-web-banner-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commercial Director: Simon Lewis</title>
		<link>http://www.redcmarketing.net/we-like/commercial-director-simon-lewis/</link>
		<comments>http://www.redcmarketing.net/we-like/commercial-director-simon-lewis/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 21:56:44 +0000</pubDate>
		<dc:creator>Jennie Ambrose</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Commercial Director]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[DRTV Commercial]]></category>
		<category><![CDATA[Fashion Advertising]]></category>
		<category><![CDATA[Fashion Advertising Agency]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marisota]]></category>
		<category><![CDATA[Simon Lewis]]></category>
		<category><![CDATA[The Gate Films]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5385</guid>
		<description><![CDATA[Yes it’s still freezing outside, personally I’m getting a bit fed up of scraping my car every morning but not to worry, we’ve got something that might brighten things up a bit…

Marisota is warming up our living rooms and launching us into this spring summer fashion season with its new DRTV commercial. With a little help from Director, Simon Lewis and The Gate Films, we’re confident the ad will do the trick and shake you out those winter blues.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/we-like/commercial-director-simon-lewis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Freemans &amp; Grattan VIP emails</title>
		<link>http://www.redcmarketing.net/digital/freemans-grattan-vip-emails/</link>
		<comments>http://www.redcmarketing.net/digital/freemans-grattan-vip-emails/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 10:15:13 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Award-Winning Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[FGH Email Marketing]]></category>
		<category><![CDATA[Freemans]]></category>
		<category><![CDATA[Freemans Email Marketing]]></category>
		<category><![CDATA[Grattan]]></category>
		<category><![CDATA[Grattan Email Marketing]]></category>
		<category><![CDATA[Manchester Digital Agency]]></category>
		<category><![CDATA[New Media Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[SEM Agency]]></category>
		<category><![CDATA[SEO Agency]]></category>
		<category><![CDATA[Style Bible Emails]]></category>
		<category><![CDATA[VIP Emails]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5358</guid>
		<description><![CDATA[We instantly recognised some quick wins that we could implement to make some initial improvements so we accepted the challenge.  We applied two years worth of learnings on email communications (gained via testing and heat map analysis) into the email programme together with more sophisticated email building and more attractive creative that included better navigation, call to actions and copy with a touch of empathy.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/digital/freemans-grattan-vip-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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