Our 10-step approach to delivering effective social media campaigns

1. Understand your audience

We all know that with traditional marketing activity you can’t effectively talk to an audience if you don’t know them… and the same is true with social media. Without understanding your audience and engaging in ways that are right for them you can’t connect with their passions, hopes, fears and dreams in a way that benefits your brand or company.

2. Know where they are online

The ‘social mediaverse’ is vast, yet our analysis of UK social media usage means we know where best to connect with consumers and businesses in the UK. Many marketing agencies have a stock roster of social media platforms that you should be participating in. At Red C we don’t buy into this. By understanding your customers we’ll find out where they are socialising online meaning your budgets are spent in the right places and at the right times of day.

3. Engage creatively

Social media isn’t just about tweeting latest deals or updating your status to announce a new product launch. The real power of social media lies in engaging with your audience in creative ways that makes them want to become a participant in your activity. From the ‘power of tribes’ to utilising online video, we can devise creative ways that you can stand out from your competitors on any of the social media platforms that are right for your company, brand and audience..

4. Monitor what you do

We know from our SEO, email marketing and PPC work that the internet has some wonderful tools that allow us to monitor activity and ultimately what effect it has on your site traffic and bottom line.

5. Track the influencers

Believe it or not, some of the most powerful people online are not multinational brands and companies… they are ordinary people who have a passion, and because of that passion people listen to them. Understanding who these influencers are and engaging with them in the right way can have a hugely positive effect.

6. The power of multiple presences

Many companies and brands have multiple customer groups that need to be communicated with in different ways. We never adopt a one size fits all to any of our marketing activity, which is why we set up, engage and manage multiple presences for our clients to ensure their unique customer groups feel that they are being engaged as people and not a number.

7. Words, pictures, video

Social media offers so many great ways to engage with people. As well as having a team of skilled writers and designers we also have the latest digital video equipment. So whatever the medium your audience wants to be communicated with… we can create it for you here at Red C.

8. Give them the tools

Apps have become a powerful tool in social media. Whether it be an app for Facebook or for a Smartphone if it’s good enough to engage with an audience then they’ll tweet, like, blog and talk about it in various ways… all of which will ultimately benefit your company or brand.

9. Be transparent

Nobody likes being lied to or having the wool pulled over their eyes. So we’re always upfront and honest when we respond, post deals, make comments, add feedback and upload new content to the ‘social mediaverse’.

10. Manage well

Effectively managing and planning your social media activity is hugely important, not only to maximise your social media budget but to also ensure a representative of your brand or company is on hand to engage with your prospects or customers 24 hours a day, 365 days of the year. All our staff involved in social media for our clients run a ‘social media diary’ to make sure we’re always there to maintain your dialogue, upload content and react to whatever our clients need.
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