According to the Recording Industry Association of America (RIAA), illegal downloading of music is solely responsible for a 23% decrease in worldwide sales of music CDs between 2000 and 2006. And in 2008, music sales fell from 449.2 million in 2007 to 360.6 million in 2008, according to Nielsen Co.’s SoundScan service.
It will come as no surprise then that people’s attitudes towards illegally downloading music have changed dramatically in the last few years. Researchers in the UK from the Strategic Advisory Board for Intellectual Property (SABIP) found that 1.3m people used one file-sharing network on one weekday, from that they estimated that over one year these downloaders would have free access to material worth £12bn. And there is no sign of attitudes changing towards illegally downloading music.
“Mirror, mirror on the wall, how do I look in the Aqua Circle-Print Tube Dress? Oh it’s nice…but it’s not quite right…have you got it in red…and maybe one size up? Oh yes…that’s perfect. Now let me send this to my friends…girls look at me…what do you think? OMG they love it – I’ll take it…”
Coming soon to a high-street fitting room near you…welcome to the exciting world of Interactive Mirrors.
Interactive whatnow?
An Interactive Mirror is – as its name suggests – a mirror you can interact with. Basically, simply looking at your reflection is like so last year. Now you can actually manipulate it, using the mirror’s touch-screen surface to do everything from trying out new clothes and hairstyles, to giving yourself a tan.
Good old Yellow Pages. They don’t just help with the nasty things in life, like a blocked drain – they’re there to help you understand about collaborative marketing too. See, collaborative marketing is the practice of unifying lots of brands from a similar sector under one big marketing umbrella… and it’s a practice that’s really starting to take off.
Bringing companies together Collaborative marketing, also called ‘horizontal’ or ‘fusion’ marketing, is the strategic alliance of two or more companies under a single marketing banner. In layman’s terms, it’s a case of ‘you scratch my back, I’ll scratch yours’. Read more…
According to the Recording Industry Association of America (RIAA), illegal downloading of music is solely responsible for a 23% decrease in worldwide sales of music CDs between 2000 and 2006. And in 2008, music sales fell from 449.2 million in 2007 to 360.6 million in 2008, according to Nielsen Co.’s SoundScan service.
“Mirror, mirror on the wall, how do I look in the Aqua Circle-Print Tube Dress? Oh it’s nice…but it’s not quite right…have you got it in red…and maybe one size up? Oh yes…that’s perfect. Now let me send this to my friends…girls look at me…what do you think? OMG they love it – I’ll take it…”
Good old Yellow Pages. They don’t just help with the nasty things in life, like a blocked drain – they’re there to help you understand about collaborative marketing too. See, collaborative marketing is the practice of unifying lots of brands from a similar sector under one big marketing umbrella… and it’s a practice that’s really starting to take off.
