March 2nd, 2015

Top 10 Tips for Writing an Email Brief

Here at Red C, we work on a wide variety of email marketing campaigns, from newsletter and cross sell communications, to email re-engagement for lapsed customers. We have been using our experience to create a series of top ten tips for producing effective email communications, and where better to start than the beginning! Take a look at our Top 10 Tips for Writing an Email Brief for some great advice about what to look out for and what to include in your email briefs to ensure your campaign performs as highly as possible. From the objectives and audience to budgets and testing, we’ve left no stone unturned!

email briefs

February 23rd, 2015

Email Marketing Report : Rail Travel Sector

We’ve worked in the Rail Travel sector for some time now, having been responsible for Ecrm at both Eurostar and Great Rail Journeys.

So as part of our series of Email Marketing Reports we felt well-placed to review the Rail Travel sector. We’ve looked at how some of the UK’s largest rail operators go about collecting email data, welcoming new email recipients and how often they email their customer base.

For your FREE copy of this research please click here.

rail travel report

 

 

 

 

 

 

 

 

 

For more information regarding how Red C can help you with your email marketing please call Steve on 0161 872 1361 or email swhite@redcmarketing.com.

February 23rd, 2015

FREE DOWNLOAD – Email Marketing Travel WOW Book

Over the years we’ve produced a number of WOW Books that I’m pleased to say have generated lots of positive feedback – so thank you!  But today we launch our inaugural sector specific WOW Book.

Our Email Travel WOW Book showcases some excellent email examples from travel heavyweights EasyJet, Jet2 and Virgin Trains. Download your FREE copy today and be inspired!

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If you would like to learn more about Red C and their approach to email marketing please call Steve on 0161 872 1361, email swhite@redcmarketing.com or tweet @stevepwhite

February 20th, 2015

Top 10 tips to ensure your brand stands out on Twitter

Worried your social media marketing efforts are drowning in a sea of tweets? Then take a look at our Top 10 Tips for Crafting a Scroll-stopping Tweet to see how you can ensure your brand stands out on your followers’ feed for all the right reasons. From advice on how to avoid offending your followers to the best way to engage them, this quick read breaks down the basics to make sure your posts pack a punch.

21145 Red C DMG Top 10 Tips crafting-stopping tweet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you would like to learn more about Red C and their approach to social media marketing, please call Steve on 0161 872 1361, email swhite@redcmarketing.com or tweet @stevepwhite.

February 19th, 2015

Email Marketing Report: Fashion Retail

21146 Red C DMG Market Report 2014_FF.inddAt Red C, we’re obsessive about email marketing. As you’ll see from our dedicated email marketing website we write informative blog articles on the topics that matter, we produce advice driven Top 10 Tips and we have produced a number of WOW books which showcase great examples of email marketing.

 

However, we have now gone one step further and we’ve now produced our very first Email Marketing Report which looks at how the Fashion Retail sector is using email marketing to engage with customers.

 

Please download your FREE copy by clicking here.

 

If you would like to know more about Red C and our approach to email marketing then please call Steve White on 0161 872 1361 or email swhite@redcmarketing.com.

October 7th, 2014

Red C launch email marketing WOW Book 5

email marketing wow book 5At Red C we are immensely proud of our work in email marketing. Through our ’under the skin’ philosophy and plenty of marketing know-how we have helped our clients deliver effective email campaigns that have produced exceptional results.

For some agencies that might be enough, but not at Red C.  We’re constantly striving for email perfection and we know that the only way of achieving this is by keeping a close eye on what’s happening in the industry across all sectors.  We literally receive 1000s of emails on a weekly basis which we sift through looking for inspirational design, novel copy and ground breaking strategies.  We could of course keep this to ourselves, but where’s the fun in that. Instead, we’ve taken our favourite emails and created a series of email marketing WOW Books.

Read more…

October 6th, 2014

Manchester Advertising Agency, Red C, creates a series of short films for Swiss hearing aid manufacturer Phonak

Phonak screenshotAs part of a wider video direct marketing campaign and point of sale promotion, Manchester Advertising Agency, Red C, has created a series of short films for Swiss hearing aid manufacturer Phonak.

Phonak specialise in helping hearing aid users communicate with confidence. Their ‘In the Ear’ hearing aids (ITEs) are specifically designed to fit the shape of the ear canal for maximum benefit and hearing comfort. What makes these hearing aids truly exceptional is the dedication and expertise of the technicians who create them and the fact that such a small device is packed full of cutting-edge technology.

Read more…

September 8th, 2014

Manchester Advertising Agency, Red C, creates a song and dance with their new TV advert for Freemans

Freemans_thumbManchester Advertising Agency, Red C, has created a new TV Advert for Freemans, which sees the home-shopping company return to TV screens.

The TV Commercial aims to bring to life the new Freemans ‘Be Fabulous’ brand positioning. In short, the TV Advert is about the emotional response to getting what you want and need with the help of Freemans and its wide fashion and home ware offering.

Read more…

September 8th, 2014

Fashion World launches new collection with TV advert by Manchester Advertising Agency, Red C.

Fashion World_thumbManchester Advertising Agency, Red C, has created a new TV Advert for plus-size fashion retailer, Fashion World, featuring model and actress Sarah Jackson.

Red C was briefed to bring the Fashion World shopping experience to life, demonstrating both the range of products on offer, and the money-saving deals available to customers each time they visit.

Read more…

September 8th, 2014

Manchester Advertising Agency, Red C, creates new TV advert for fashion brand Look Again featuring Stacey Solomon

Look Again_thumbManchester Advertising Agency, Red C, has created a new TV Advert for fashion brand Look Again that features former X-Factor contestant and ‘I’m a Celebrity’ winner Stacey Solomon.

The concept entitled ‘Stand out in style in your city’ was developed by Red C with Direction duties on the TV advert handled by Creative Director, Julian Gratton, and White Noise Production’s Matt Woodruff.

Read more…