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Posted by
Amy Estcourt
January 8th, 2013

PPC Localisation: a new, more flexible Pay-Per-Click advertising model

by Amy Estcourt

LocalisationRunning a successful, cost effective PPC advertising campaign takes a lot more than picking some relevant keywords, writing a bit of clever ad copy then sitting back and watching the results come in. If you want to pull together a successful, competitor-proof campaign, it requires a bit of sound strategic thinking…

The importance of measuring pay-per-click campaigns

Back in the summer of 2011, we created a series of Pay-Per-Click campaigns for a well-known Pub and Restaurant brand, with a chain of over 130+ pubs. The main objective of our ads was to drive as much web traffic as possible at the lowest Cost Per Click. So we set about researching the most relevant search terms and cost effective keywords and wrote persuasive ad copy with messages relating to the most popular pub deals of the week, e.g. Sunday Roasts, Lunch and Evening Meal Deals.

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