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Posted by
Katie Shoard
October 16th, 2012

The Weird Science of advertising agency self-promotion

by Katie Shoard

Weird Science front coverAdvertising agency self-promotion is a wily old beast. Being given carte blanche for a piece of new business dm may seem like a creatives’ dream, but anyone who’s ever had a crack at the perennial Christmas card brief knows that in order to give your agency standout, whatever you come up, no matter how pretty, needs to have some really solid thinking behind it.

And in our case, an injection of something a little bit weirder.

 

Of course, when I said ‘carte blanche’ I actually was referring to the new double-dip recession version which can be defined roughly as thus: ‘Do what you like, but don’t take the mick’. Fair enough. Blowing the cash for our Christmas party six months before the event wasn’t going to make us popular anyway, so the wooing of potential clients with a personalised Tom-Jones-a-gram was (sadly) out of the question.

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Posted by
Emma Beagrie
June 19th, 2012

Spending the day at the eCommerce Expo 2012

by Emma Beagrie

eCommerce Expo 2012The eCommerce Expo is THE industry event for ecommerce professionals in the North West of England, with over 35 exhibiting companies and a range of educational seminars to attend. Red C’s Emma Beagrie and Angela Cromack went along to find out more.

How web search influences website expectations

I was relieved to have arrived early and was at the front of the queue for the first seminar from Ed Hoffman from SLI systems.

This was a really interesting presentation about how search engines such as Google are raising the expectations for how consumers want to search when they land on your website. 40% of people go to the search function first on a website, so it’s vital that they are able to find what they’re looking for. Due to how people search on SE’s they expect that search functions on websites should work in the same way. Some top tips included:

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Posted by
Andrew Campbell
June 6th, 2012

How brands went jubilee crazy this summer

by Andrew Campbell

union jack flagBeen to the shops lately? Take a trip and you’ll notice that things aren’t quite as you’d expect them to be. Lots and lots of famous brands have gone all patriotic on us, casting aside their brand guidelines in honour of Queen Elizabeth’s Diamond Jubilee.

From product packaging being splashed with old Blighty’s red, white and blue to complete product name changes, it seems every brand is jumping on the jubilee bandwagon this summer. The burning question is, who’s done Britain proud and tied their brand to this very special occasion with diligence and honour and who has the potential of being sent to The Tower? Here’s a look at some of the best and worst cases.

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Posted by
Daisy Rowan
May 1st, 2012

Having my first email marketing creative idea go live!

by Daisy Rowan

The Jessops No PodI’m coming to the end of my placement at Red C now and what an experience it has been! Since my last email marketing blog before Christmas we’ve been kept busy and I have thoroughly enjoyed being kept on my toes. However, as I start to catch a breath through a slightly quieter time I can really reflect on some of the things I have been lucky enough to experience whilst being here at Red C.

Something which I enjoy about my role here is the development of my creative side. I’ve always enjoyed creative writing and although I’m not artist I like to make and create things. Something which I didn’t really expect was that observing creative processes would develop the way I think about things and although the role I am in is production based I’ve had some cracking opportunities to be creative.

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Posted by
Steve White
April 30th, 2012

Handy hints on building an email list infographic

by Steve White

Building an Email List Infographic CropEmail marketing: At Red C, one form of communication we have always been fascinated by is infographics. They can transform a large collection of statistics, facts and figures, into easily digestible and visually alluring pieces of design, and make learning information easier, less time consuming and more memorable.

So when we decided to offer our expertise on building an email marketing distribution list, we thought, “what the heck”, rather than produce a large and time consuming write up on the topic, we’ll provide the information in an easily digestible and beautiful looking infographic. It actually took a lot longer than we thought it would, but boy, it was worth it!

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Posted by
Julian Gratton
March 11th, 2012

The top 10 email marketing inbox secrets revealed by Red C

by Julian Gratton

Email Marketing Deliverability White PaperIf you want to create better performing emails, the new white paper from Red C’s Eye Tracking team is packed full of email marketing tips and tricks. Based on a study of over 50 emails from 8 consumer market sectors, including fashion, travel and daily deals, this detailed report provides exceptional insight on the 10 key factors that influence email engagement and drive response. More than 100 respondents took part in the study, and the report covers the crucial importance of the opening screen, the use of rich content to engage readers and the tricks and techniques of digital salesmanship.

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Posted by
Peter Griffith
January 27th, 2012

Email Marketing: Getting to grips with @mediaquery

by Peter Griffith

Email on smartphonesAs an email marketing designer, there are a few skills I am required to have. Coming up with new and exciting ideas, bringing those ideas to life and generally making things look pretty. However, never in my career have I had to showcase psychic powers and predict the future to be able to do my job, that is, until I started working with @mediaquery.

 

What is @mediaquery?

@mediaquery is a relatively new feature of CSS which can be used to dictate how a website or email renders on particular sized screen such as a mobile device or desktop computer. I won’t bog you down with the details, but basically the way @mediaquery works is that the code is hidden in the email and only comes to life when it detects that your screen is below a certain size. As soon as it detects that you’re using a device with a smaller screen, it switches on the hidden code which manipulates and overrides elements of the email, changing its look and structure to suit the smaller screen.

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Posted by
Rachael Taylor
January 23rd, 2012

Daily Deal Sites: Making a deal with the devil?

by Rachael Taylor

Daily Deals Blog PostI have a real love/hate relationship with those emails that pop into my inbox before I even open my eyes in the morning, tempting me to must-buy experiences, weekends away and 10 vibroplate sessions.  These emails may appear harmless, but the promise of self-improvement and gourmet food just proves too hard to resist for me!  And such is the reason for Groupon’s success…

The name Groupon comes from the term “group” and was developed by now CEO, Andrew Mason in 2008. It grew out of a website called “The Point”, where you can start a campaign and ask people to participate and deliver action because of the strength in numbers. Just as the campaigns need a ‘tipping point’ of people to become viable, Groupon needs a certain number of buyers to make the deals valid.  This collective buying gives us the access to the deals which just seem too good to be true.

To date Groupon serves 500 markets and 44 countries.

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Posted by
Shitha Jagadeesh
December 15th, 2011

Red C’s award-winning email marketing strategy for Jessops

by Shitha Jagadeesh

Red C celebrate winning an Mi Award for email marketing for JessopsThursday 17th November 2011- why is this such a significant date you may ask? Well I shall tell you. At approximately 11pm on that very day, at the Ramada Jarvis, Manchester, Red C won an MI award for the Best Retail Marketing Strategy on Jessop’s! Whoop! Celebrations all round. You may be thinking that’s fab but what does it mean? Why were we worthy of this win? Well as you read through this you’ll find out the intricate details of what a winning retail email marketing strategy involves….

Who are Jessops?
Jessops is the UK’s largest specialist photographic retailer with 208 stores. Visit any of these to enquire about a camera and you’ll leave furnished with a wealth of knowledge and insight about the product in question. However, Jessops’ emails didn’t exude the same enthusiasm, expertise, personality or product range that they offered. This was a key factor in the failure of their emails to convert sales, especially when combined with a design that was dull and uninspiring. In a crowded marketplace, having enthusiastic staff with this level of expertise can be a key differentiator for customers. Jessops needed to make effective use of their emails to communicate this to their database of customers.

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Posted by
Steve White
December 2nd, 2011

Day 2 of the ECMOD Direct Commerce Show 2012

by Steve White

ECMOD Direct Commerce Show 2012Day two of the ECMOD Direct Commerce Show started with a session entitled ‘Increase your revenue by recovering lost sales’.  Abandonment in the sales cycle is something I know a little bit about as it’s something that I’ve spoken with my clients about several times over the years.  However, I wanted to use this session as a reminder of its potential power and perhaps pick up a new statistic or tactic.

Increase your revenue by recovering lost sales – Dominic Edmunds, Salescycle

The session with Dominic Edmunds from SalesCycle was a little like a sales pitch but putting to that one side, the content of the presentation was extremely thought provoking.  Firstly, a new statistic, which I’m convinced I’ll be quoting several times over the next week or so.  Apparently, MarketingSherpa have recently announced that 60% of shopping carts are in fact abandoned…  can you image the lost revenue figure associated with such a figure!?

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