avatar
Posted by
Jessica Wood
December 6th, 2012

YouTube product endorsement: Flogging and Vlogging

by Jessica Wood

Product endorsementIt’s YouTube marketing, but not as we know it. I’m not talking about those annoying ads at the start of videos, whose “You can skip to video in 5 seconds” button we can’t help but hammer-click until it finally takes us to what we really want to watch. Or even ad banners, video adverts or viral videos. This YouTube marketing is more a type of product placement, or even celebrity endorsement, where YouTubers (people who film themselves and upload videos to YouTube) recommend everything from mascara to coconut water to their impressionable followers.

Making you beautiful

The most popular genre of YouTube endorsement is beauty videos from self-styled “beauty gurus”. These beauty gurus, some of whom attract hundreds of thousands of followers, film and upload various types of help videos to their ‘vlog’ channels. These vlogs include a wide range of beauty and fashion topics including tips on makeup for different occasions, nail and hair tutorials to OOTD (outfit of the day) videos, product reviews and clothes hauls. Some even post vlogs and TAG (question and answer) videos, which allow the viewer to get even closer to the YouTuber. By getting an insight into a day in their personal life of these beauty gurus, a virtual relationship is fostered between vlogger and subscriber – creating the perfect conditions for successful product endorsement.

Read more…

avatar
Posted by
Katie Shoard
October 16th, 2012

The Weird Science of advertising agency self-promotion

by Katie Shoard

Weird Science front coverAdvertising agency self-promotion is a wily old beast. Being given carte blanche for a piece of new business dm may seem like a creatives’ dream, but anyone who’s ever had a crack at the perennial Christmas card brief knows that in order to give your agency standout, whatever you come up, no matter how pretty, needs to have some really solid thinking behind it.

And in our case, an injection of something a little bit weirder.

 

Of course, when I said ‘carte blanche’ I actually was referring to the new double-dip recession version which can be defined roughly as thus: ‘Do what you like, but don’t take the mick’. Fair enough. Blowing the cash for our Christmas party six months before the event wasn’t going to make us popular anyway, so the wooing of potential clients with a personalised Tom-Jones-a-gram was (sadly) out of the question.

Read more…

avatar
Posted by
Sonya Greenwood
August 22nd, 2012

In memory of British film director Tony Scott

by Sonya Greenwood

Tony ScottWe’re all big film fans here at Red C… as well as being advertising geeks. So the death of Tony Scott has really shocked us, as he not only made some of our favourite films, he also made some of our favourite adverts too.

Not many people realise that Tony Scott started his career making TV commercials. At first Tony had wanted to do documentaries, but his older brother Ridley persuaded him to work at RSA. Telling Tony (who was mad keen on cars) that he would have a Ferrari with in a year of working with him… and he did.

Read more…

avatar
Posted by
Julian Gratton
December 13th, 2011

Red C create marketing campaign for VisitEngland and cottages4you partnership

by Julian Gratton

Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.

The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.

Read more…

avatar
Posted by
Stuart Clark
August 31st, 2011

Working to live or living to work? Red C on ITV’s Tonight programme

by Stuart Clark

The Working Life – Getting the Balance Right with psychologist and author of The Activity Illusion Ian PriceClients to keep happy, prospects to pitch to, ideas to generate. It’s pretty much work, work, work all day, every day here at Red C.

We work round the clock, against the clock…and quite often in fear of the clock. With another deadline always looming it sometimes seems like we never stop!

Which of course we don’t. Ours is a fast-paced industry that throws us a new challenge almost every day – and that’s why we love it.

When the going gets tough we work twice as hard, sustaining ourselves with strong coffee, short lunches and plenty of biscuits. We wouldn’t have it any other way.

Read more…

avatar
Posted by
Julian Gratton
January 16th, 2011

My favourite movie advertising campaigns

by Julian Gratton

The poster for Wes Craven's Last house on the left

A great movie tagline

I’m not afraid to admit that I’m a big film buff, I’ll hold off on going as far as to call myself a Geek… but let’s put it this way; if you came up against me in a movie quiz I’d quite happily put money against me beating you.

One thing I love just as much as the movies, however, is some of the increasingly clever ways that we are told of a movie’s impending release. From some great copy lines to superb looking adverts to online viral campaigns that play with you; here are a few of my favourite campaigns… feel free to share some of your favourites too!

A simple start… a great line of copy

 

Before we get into all this new fangled web stuff I thought I would share with you my absolute hands down favourite copy line of any movie poster I have ever seen. Yes, to me it really is that good. And it’s a line of copy that is widely accepted to have contributed to a huge rise in ticket sales for what was essentially a B-movie.

Read more…

avatar
Posted by
Julian Gratton
December 30th, 2010

I’m going Transmedia Advertising in 2011…and beyond, are you?

by Julian Gratton

Transmedia campaigns are the future when it comes to selling to the disengagedBack in November I attended the NatMag 100 conference at the Saatchi Gallery in London. One of the many interesting talks on the day was by the Future Foundation, who highlighted a few emerging audiences such as Media Madonnas and Digital Divas… audiences who are becoming increasingly hard to sell to thanks to the way they consume their media… essentially these people are disengaged.

It can’t have failed to escape you that over the last few years more and more consumers are becoming disengaged. Many of them sit at home watching the TV with their Smartphone by their side or their laptop or iPad on their knee surfing the web as they catch up on their favourite soaps! In fact it is common knowledge that as a result of this, these consumers are no longer saying, “persuade me and I’ll buy from you” they are saying, “entertain me and I’ll engage with you”.

Read more…

avatar
Posted by
Julian Gratton
December 23rd, 2010

Hoseasons returns to TV advertising with the help of Red C and Denise Van Outen

by Julian Gratton

TV Advertising at Red C

Manchester based full service agency, Red C has created a new 30 second commercial for Hoseasons, starring model, actress and TV presenter Denise Van Outen.  The ad, which airs on Boxing Day is the first time back on our screens for Hoseasons since 2007.

Created by Red C’s Creative Director, Julian Gratton and Copywriter, Stuart Clark, and directed by Chris Gaffey from Mob Films.  The ad sees the Legally Blonde star walk, cycle and dance her way through a variety of different Hoseason holiday properties.

Read more…

avatar
Posted by
Natalie Martin
September 1st, 2010

Product Placement comes to the UK

by Natalie Martin

Wayne tucks into a pizza supplied by a famous pizza maker in this clip from Wayne's WorldImagine it’s a Monday night and you’re sat on the sofa watching Coronation Street. Roy Cropper is cooking up 2 Walls sausages on Warburton’s bread with a dollop of Heinz ketchup for Steve McDonald. Normally we wouldn’t know which brands Roy uses in his cafe, nor see any brands at all on the street – except for fake ones like Newton & Ridley ale in the Rovers Returns! But this could soon be the future of your favourite soap thanks to the new ruling by the Government to allow product placement on UK television.

Product placement is a form of advertising that uses branded products or services placed in a context devoid of adverts – like a TV programme or a film. Previously the government had always denied commercial broadcasters the ability to take payment in return for placing products on screen; however earlier this year Culture Secretary Ben Bradshaw announced that the Government would be allowing it for the first time in television programmes.

Read more…

avatar
Posted by
Julian Gratton
July 25th, 2010

How the movies have inspired creativity in advertising

by Julian Gratton

How movies like Raiders of the Lost Ark have influenced advertising campaignsWhen I was a kid I had a friend who lived next door whose dad was in the Territorial Army. The best thing, as far as I could see, about having a dad in the Territorial Army was that he would come home on a weekend in an old Army Land Rover… an Army Land Rover that was perfect for firing-up our boyhood imaginations.

You see, this was not just any Land Rover in our eyes… it was a Nazi Land Rover! A Nazi Land Rover carrying the Ark of the Covenant to a secret lair where it would be opened in some bizarre ritual. Cue then lots of walking down the side, sliding underneath and jumping on top of this battered old vehicle as my friend and I took it in turns to be in intrepid archaeologist… Indiana Jones!

Read more…