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Posted by
Georgie Hallgate
October 17th, 2014

Social media: Brands we want to be buddies with

by Georgie Hallgate

Whether it’s an acquaintance, a brand, or someone you stumbled across through (innocent) stalking, we all follow someone on social media who we keep a look out for as we scroll. It could be because they consistently post something we find funny, interesting, or even better, completely scandalous. Either way, we can’t wait to see what they’re going to post next.

Last year I found myself following brands and celebrities simply because of their down-to-earth tone of voice on social media, rather than because of what they’re selling or who they are. However, as a result of enjoying reading what they have to say, it has led to me reading their promotional posts – which normally don’t register with me from brands with a boring social media.

Northern-based burger joint Almost Famous (@FamousEats) is a perfect example. The gentleman who runs their twitter is one of the geniuses behind the Almost Famous franchise. Anonymous to his followers, he appears to be living the dream of burgers, bacon, cakes and beer. He regularly posts photographs to show off a monstrously delicious meal he’s having or writes something that gets me giggling. So it’s no wonder he has his followers hooked to know what he’s up to next.

gh

Before following them on twitter, I probably wouldn’t have put Almost Famous high on my list of places to eat. However, through his witty tweets, I’ve been convinced to try a little snap shot of the life he leads by spending an evening chowing down on the burgers he posts pictures of.

With over 39k followers, I firmly believe the majority followed in order to read his daily posts. As a result, Almost Famous now has a very large audience they know will be listening when they decide they want to boost their sales.

Next, James Blunt. You’re probably wondering where I’m going with this but give me a moment to explain.

Like many celebrities, he’s prone to receiving some rather unfriendly tweets. But WOW, if you haven’t seen the brilliant responses he gives to people brave or stupid enough to try and give him grief, it is a fantastic lunchtime read.

As with @FamousEats, I was eager to see the next comeback he had been dishing up recently and in the process, I came across his new album. I decided to see if it really was as bad as his twitter trolls claim and you know what? It’s not bad. Or has he hypnotised me with his funny twitter feed? By putting the occasional individual in their place, he’s created a buzz around the humour of his responses and in return gained exposure for his new album.

blunt

Don’t get me wrong. I’m not saying that all brands need to be rude or brilliantly sarcastic to reap the benefits of brand exposure through social media. It’s actually about being someone the customer wants to follow by posting content they will relate to or want to share with friends.

The more you build up a relationship with customers via social media the more likely they are to stop and read what you have to say every time they are quickly scrolling through their news feed. They will even take note of that great promotion you’ve snuck in there.

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Posted by
Georgie Hallgate
October 9th, 2014

Twitter loving brands who love a re-tweet!

by Georgie Hallgate

With more than 271 million monthly active users and 500 million tweets sent each day, it’s not surprising that brands are increasingly using Twitter as a platform to promote themselves. Quite frankly they’d be stupid not to! Whether it’s to create a buzz around a brand or to launch a new product, there are huge benefits to be reaped by creating a campaign on social networking sites. Essentially, everyone loves a freebie, but many can’t really be bothered to do a lot to earn it. So giving something away for a simple re-tweet is a recipe for success!

To see how well the brands I follow are trying to grab my attention on Twitter (and if I’m missing out on a chance of getting my hands on some freebies) I scrolled through my timeline to see who pops up with anything interesting.

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Posted by
Julian Gratton
August 14th, 2014

7 strategies for dealing with difficult online conversations and feedback

by Julian Gratton

Broken_conversation_iconWe’ve all seen them. The Mr. or Mrs. Angry reviews that litter places like Trip Advisor, Twitter and Facebook etc. How we answer these people online is massively important, especially as a large proportion of people judge a company on how they handle online responses.

So to help you handle negative reviews and comments online, I’ve compiled together 7 tips to help you construct a response. Check them out below and feel free to suggest any others in the comments box at the bottom of this page.

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Posted by
Katie Shoard
December 13th, 2012

3 of the best social media campaigns from 2012

by Katie Shoard

 

Oreo Gay Pride CookieWhen it comes to social media campaigns that catch the eye and tickle creative sensibilities, we’ve been spoilt for choice in 2012. In addition to innovative campaigns like Blu Dot’s ‘Musical Chairs’ or seamlessly integrated above-the-line and digital campaigns like Walkers’ ‘What’s That Flavour?’, there have been technological advances too. We’ve seen the introduction of Shazam in TV ads from Cadbury and Argos – the former using a track to entice the social-media-savvy Britain’s Got Talent crowd to enter their online competition, the latter using the app to cement their new market positioning as a digital retailer. We’ve even seen some head-turning Pinterest campaigns, notably from BMI, Guess Jeans and UNICEF. In short, 2012 has been a virtual smorgasboard of social media delights. Here are three tasty picks for you to savour… Read more…

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Posted by
Jessica Wood
December 6th, 2012

YouTube product endorsement: Flogging and Vlogging

by Jessica Wood

Product endorsementIt’s YouTube marketing, but not as we know it. I’m not talking about those annoying ads at the start of videos, whose “You can skip to video in 5 seconds” button we can’t help but hammer-click until it finally takes us to what we really want to watch. Or even ad banners, video adverts or viral videos. This YouTube marketing is more a type of product placement, or even celebrity endorsement, where YouTubers (people who film themselves and upload videos to YouTube) recommend everything from mascara to coconut water to their impressionable followers.

Making you beautiful

The most popular genre of YouTube endorsement is beauty videos from self-styled “beauty gurus”. These beauty gurus, some of whom attract hundreds of thousands of followers, film and upload various types of help videos to their ‘vlog’ channels. These vlogs include a wide range of beauty and fashion topics including tips on makeup for different occasions, nail and hair tutorials to OOTD (outfit of the day) videos, product reviews and clothes hauls. Some even post vlogs and TAG (question and answer) videos, which allow the viewer to get even closer to the YouTuber. By getting an insight into a day in their personal life of these beauty gurus, a virtual relationship is fostered between vlogger and subscriber – creating the perfect conditions for successful product endorsement.

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Posted by
Andrew Campbell
October 16th, 2012

We like O2’s brave approach to social media marketing

by Andrew Campbell

Not so long ago O2 had a catastrophe on their hands. Their network crashed, leaving hundreds of thousands of O2 customers unable to use their mobile phones.

Customers were outraged, and they took to Twitter to tell O2 exactly how they felt. As you can imagine, it wasn’t pretty. Insults were thrown and expletives were used, and this went on for two days before the network was fully up and running again.

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Posted by
Katie Shoard
October 16th, 2012

The Weird Science of advertising agency self-promotion

by Katie Shoard

Weird Science front coverAdvertising agency self-promotion is a wily old beast. Being given carte blanche for a piece of new business dm may seem like a creatives’ dream, but anyone who’s ever had a crack at the perennial Christmas card brief knows that in order to give your agency standout, whatever you come up, no matter how pretty, needs to have some really solid thinking behind it.

And in our case, an injection of something a little bit weirder.

 

Of course, when I said ‘carte blanche’ I actually was referring to the new double-dip recession version which can be defined roughly as thus: ‘Do what you like, but don’t take the mick’. Fair enough. Blowing the cash for our Christmas party six months before the event wasn’t going to make us popular anyway, so the wooing of potential clients with a personalised Tom-Jones-a-gram was (sadly) out of the question.

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Posted by
Steve White
October 13th, 2012

The best social media campaign of the year? You bet on it!

by Steve White

Paddy Power social media campaignRecently I had a quite splendid weekend. Not only did I spend most of it in my comfy pants, but I spent it watching hour after hour of simply amazing sporting action. The Cricket World Cup, Arsenal v Chelsea, Manchester United v Spurs (my team) and the 39th Ryder Cup… I was literally in my element! My Mrs wasn’t overjoyed but Strictly Come Dancing is back on very shortly, so she will undoubtedly have her revenge!

What makes sports so blooming marvellous is its unpredictability. Its ability to shock and surprise and this is exactly what this weekend was all about.

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Posted by
Emma Beagrie
June 19th, 2012

Spending the day at the eCommerce Expo 2012

by Emma Beagrie

eCommerce Expo 2012The eCommerce Expo is THE industry event for ecommerce professionals in the North West of England, with over 35 exhibiting companies and a range of educational seminars to attend. Red C’s Emma Beagrie and Angela Cromack went along to find out more.

How web search influences website expectations

I was relieved to have arrived early and was at the front of the queue for the first seminar from Ed Hoffman from SLI systems.

This was a really interesting presentation about how search engines such as Google are raising the expectations for how consumers want to search when they land on your website. 40% of people go to the search function first on a website, so it’s vital that they are able to find what they’re looking for. Due to how people search on SE’s they expect that search functions on websites should work in the same way. Some top tips included:

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Posted by
Andrew Campbell
June 6th, 2012

How brands went jubilee crazy this summer

by Andrew Campbell

union jack flagBeen to the shops lately? Take a trip and you’ll notice that things aren’t quite as you’d expect them to be. Lots and lots of famous brands have gone all patriotic on us, casting aside their brand guidelines in honour of Queen Elizabeth’s Diamond Jubilee.

From product packaging being splashed with old Blighty’s red, white and blue to complete product name changes, it seems every brand is jumping on the jubilee bandwagon this summer. The burning question is, who’s done Britain proud and tied their brand to this very special occasion with diligence and honour and who has the potential of being sent to The Tower? Here’s a look at some of the best and worst cases.

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