Posted by
Stuart Clark
June 22nd, 2009
Interactive Mirrors and the future of fashion
by Stuart Clark
“Mirror, mirror on the wall, how do I look in the Aqua Circle-Print Tube Dress? Oh it’s nice…but it’s not quite right…have you got it in red…and maybe one size up? Oh yes…that’s perfect. Now let me send this to my friends…girls look at me…what do you think? OMG they love it – I’ll take it…”
Coming soon to a high-street fitting room near you…welcome to the exciting world of Interactive Mirrors.
Interactive whatnow?
An Interactive Mirror is – as its name suggests – a mirror you can interact with. Basically, simply looking at your reflection is like so last year. Now you can actually manipulate it, using the mirror’s touch-screen surface to do everything from trying out new clothes and hairstyles, to giving yourself a tan.
For customer engagement, e-mail is fast becoming the most powerful channel available to marketers.
There’s nothing new about spending Saturday afternoon in town with your girlfriends, or dragging your reluctant partner around the clothes shops, but with the advent of web 2.0 and its associated technologies – are these favourite pastimes just that – a thing of the past?
