September 9th, 2010

A new website design for Rangemaster

The homepage for the newly designed Rangemaster website created by Red C Marketing, Advertising Agency, Design Agency and Online Marketing AgencyRangemaster, a brand the within AGA Rangemaster Group, invited Red C to pitch to create a new website, which not only reflected the design standards their appliances are known for, but the functionality and ease of use too.

The website design needed to promote the brand to both consumers and retailers, showcasing all of the appliances they sell (not just cookers), and providing all of the information needed to take people through the purchasing journey. Rangemaster were also keen to include some added value to the site that would encourage repeat visits. It was also vital to ensure  that the site incorporated all website functionality best practice as well as be optimised for search engines.

The product page from the newly designed Rangemaster website created by Red C Marketing, Online Design and Advertising AgencyRangemaster have 50% of the UK Range Cooker market and also sell their products abroad so another key consideration in the design was that it be easily transferable to foreign languages for their export market.

After pitching against 2 other agencies Red C were awarded the design of the site and once this was completed handed it over to the internal client team for building. Phase 1 of the site launched in March 2010 and phase 2 is well underway, with the first export site due to go live in September 2010.

“We were very impressed with Red C’s approach and professionalism. Not only did they take the design elements into account, but also viewed as equally important the functionality and content for ease of use and SEO optimisation. Although it is still a work in progress we are very pleased with the result.”

Marketing Manager, Rangemaster

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2 Responses to “A new website design for Rangemaster”

  1. avatar May Says:

    Clean and mean design. Thumbs up for you guys!

  2. avatar Mel Says:

    Rangemaster made the right choice. I think you have a great design here.

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