When I first started at Red C (www.redcmarketing.net/digital-services/email-marketing) it was almost like I had a second language to learn with Email Marketing. I am in one of the email specialist teams at the agency; our team members have loads of email experience variety of different sectors. I had to learn pretty fast to be able to follow what they were talking about; it felt sometimes like they were talking in code. After a few months of sitting in client meetings and being involved in the email process from concept to build, I feel like I’ve finally got my head around email marketing jargon.
However, gaining this understanding was no easy feat. I had to spend a lot of time trawling through the web for guides that defined some of the technical jargon that was often flung around. Unfortunately, none of the explanations I found were friendly or digestible – they were just too technical and all I wanted was a simple explanation perhaps with an example. That wasn’t too much to ask, was it?