Comments on: Tasty Marketing: Selling food through fashionable alliances

By: Sheldon

Sheldon — Tue, 04 Jan 2011 02:29:46 +0000

It's really going to be very difficult to be creative enough to have food as a lifestyle. Unlike Leon's organic fare, most people see food as it is… food. Nevertheless, that's why Leon is very successful because they found a niche and they found a great way to market it that is outside that particular niche

By: Mamita

Mamita — Tue, 21 Sep 2010 04:28:30 +0000

There was a study here in the UK that showed that people looked for recommendations from friends, family and other sources if they wanted to try out a new food product. This same study shows that you only have to build credibility with 7% of your target market, who servers as your “taste setters” (trendsetters, get it?) I mention this because of the similar profiles of trendsetters and taste setters, they are usually the ones who like to try new stuff be it clothes or food and have influence over their friends and family to buy the same.

By: Emery

Emery — Thu, 16 Sep 2010 04:08:21 +0000

I think that fashion and food are unusual bedfellows. In an industry that reveres skinny bodies and unhealthy (non-)eating, food is an very unlikely ally. What I think is that there is some kind of psychological factors at play here, sort of our food would not make you fat or our food is healthy.

By: Old Navy Maternity Button-Sleeve V-Neck Tops

Old Navy Maternity Button-Sleeve V-Neck Tops — Sat, 31 Jul 2010 00:05:05 +0000

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