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Posted by
Nicole Mathews
December 18th, 2013

Five brilliant examples of Goodvertising

by Nicole Mathews

ChipotleCreative advertising with a conscience, that’s Goodvertising in a nutshell. Consumers are becoming more ethically minded; increasingly attracted to brands that demonstrate they want to have a positive impact on the world, beyond just selling stuff.

People are also taking more of an interest in what goes into the products they buy. Are the ingredients ethically sourced? Do the workers who produce them get paid a decent wage? These are the questions being asked, and people want the truth.

It used to be that an ad agency’s job was to tell the world their client’s brand was good. Now it’s also about showing that the brand is doing good too.  Here are five campaigns I have found that show just that.

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Posted by
Andrew Campbell
June 6th, 2012

How brands went jubilee crazy this summer

by Andrew Campbell

union jack flagBeen to the shops lately? Take a trip and you’ll notice that things aren’t quite as you’d expect them to be. Lots and lots of famous brands have gone all patriotic on us, casting aside their brand guidelines in honour of Queen Elizabeth’s Diamond Jubilee.

From product packaging being splashed with old Blighty’s red, white and blue to complete product name changes, it seems every brand is jumping on the jubilee bandwagon this summer. The burning question is, who’s done Britain proud and tied their brand to this very special occasion with diligence and honour and who has the potential of being sent to The Tower? Here’s a look at some of the best and worst cases.

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Posted by
Miriam Eastwood
March 19th, 2012

An evening with John Hegarty

by Miriam Eastwood

Hegarty on advertising bookMy evening with John Hegarty started one cold November evening in the centre of Manchester and ended on the snowy slopes of Saas Fee in early Feb. What I thought would be a one night only thing snowballed into early morning meetings, train journeys, evenings on the sofa and even a quick 10 minutes over lunch…..

On that late Thursday evening back in November, Julian Gratton, Managing and Creative Director of Red C, had double booked himself with a Pearl Jam gig or Bradford City game…  some unmissable ‘life or death’ type event. The only problem was he had purchased much-sought after tickets to an ‘Evening with John Hegarty’ held in Manchester’s art museum. After much agency squabbling I got the available ticket and accompanied our Head of Creative to Hegarty’s promotional talk about his newly released book, ‘Turning Intelligence into Magic’.

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Posted by
Rachael Taylor
January 23rd, 2012

Daily Deal Sites: Making a deal with the devil?

by Rachael Taylor

Daily Deals Blog PostI have a real love/hate relationship with those emails that pop into my inbox before I even open my eyes in the morning, tempting me to must-buy experiences, weekends away and 10 vibroplate sessions.  These emails may appear harmless, but the promise of self-improvement and gourmet food just proves too hard to resist for me!  And such is the reason for Groupon’s success…

The name Groupon comes from the term “group” and was developed by now CEO, Andrew Mason in 2008. It grew out of a website called “The Point”, where you can start a campaign and ask people to participate and deliver action because of the strength in numbers. Just as the campaigns need a ‘tipping point’ of people to become viable, Groupon needs a certain number of buyers to make the deals valid.  This collective buying gives us the access to the deals which just seem too good to be true.

To date Groupon serves 500 markets and 44 countries.

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Posted by
Katie Shoard
January 6th, 2012

Why bad spelling spells bad news for business advertising

by Katie Shoard

Bad Spelling AdvertisingForeign restaurants are an absolute goldmine for bad spelling in their advertising. Most of us have enjoyed a giggle at the ‘innovative’ dishes that pop up on menus in exotic climes… like the ‘friend eggs and tose’ I had for breakfast in Thailand, for example. Delicious it was too.

In this context, typos are funny, endearing and completely forgivable; they don’t negatively affect your opinion of the restaurant or the quality of the service you expect to receive. But what about when you visit a new business online? If you’ve got no prior knowledge of the company, how do you feel if you open their website and it’s full of spelling mistakes and bad grammar? Bet you’d be more suspicious than I was tucking into my friend eggs… Read more…

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Posted by
Katy Whittaker
December 22nd, 2011

The record breaking 2011 Swinton Mystery Tipper

by Katy Whittaker

Swinton Mystery TipperThe Swinton Mystery Tipper campaign began in March 2008 with the objective of generating insurance leads for Swinton Taxi Division.  Not only did it smash this objective out of the park, but it also won several marketing awards including a DMA Gold in the Financial Services category.  So when we were tasked earlier this year with improving upon it we were a little apprehensive, but netherless we accepted the challenge withgusto and started to devise a bigger and better Mystery Tipper campaign….  but would the awards follow!?

 

A brief overview

For those of you who are not familiar.  The Mystery Tipper is a mysterious blonde decked out in a mac and trilby who travels across towns and cities in the UK, handing a £1,000 tip to a cabbie who has a ‘Mystery Tipper’ sticker in their cab. Cabbies get a sticker after requesting a taxi insurance quote from Swinton Taxi Division. Easy, effective and successful, The Mystery Tipper’s appeal is its simplicity. that and the lure of a big tip.

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Posted by
Daisy Rowan
November 10th, 2011

Three months into my placement at an advertising agency!

by Daisy Rowan

Pot NoodleSo here we are, three months in to my placement at an advertising agency, and Red C has had me unleashed upon them without the safety net of my predecessor Anna Chan around to guide me. Though whilst I’m holding my breath and wishing myself luck, I think I’m going to be alright.

Here’s why:

1. The people I’m working with are ace. They are funny, clever and helpful

2. Holiday treats, birthday treats, leaving treats…there’s always some kind of sweet treat on offer, not to mention the decent coffee. Suddenly 7am starts don’t seem so bad

3. It’s a bit of a cliché but I can honestly say I’m learning something new thing every day

I remember when I first started searching for a placement last year and thinking that just getting one was what counted. Now I realise actually just how important getting the right one was. And I certainly found that at Red C.

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Posted by
Julian Gratton
September 4th, 2011

A few stories about creativity

by Julian Gratton

The cover of Pink Floyd's Dark Side of the MoonI’ve recently been tasked with giving a talk about ‘Creativity’ which has been a tougher gig than I first thought it would be… it’s a pretty broad subject to distill into a thirty minute talk.

The subject of the talk and what ‘creative angle’ I will take has sat in my head for a few weeks now and has basically led to the writing of this blog piece. Mainly because it has allowed me the chance to collect together some of my favourite stories about creativity… stories which a few people have encouraged me to share via the Red C blog.

So here are a few of them!

The Brian Eno and Back to the Future story!

Sometimes, to get to the right solution, you just need to start again.

Unfortunately in this business, starting again usually happens the night before a big pitch or presentation.. so it’s pretty tough to get everyone on-side and convince them that going back to the beginning will deliver a better end result!

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Posted by
Shitha Jagadeesh
July 12th, 2011

The weird and the wonderful world of brand extension

by Shitha Jagadeesh

Lip Balm from Coca-ColaHow do you feel when you see an established brand name baffle you with a new product? One that’s not associated with the infamous brand name you know and love?  Well, you either trust the brand name enough to love the product, or you’re completely baffled, wondering how on earth the product has anything to do with the brand name!

Sometimes, even the most tenuous link between brand and product can actually work rather well – who would have thought that a musical instrument manufacturer Yamaha could become such a successful motor vehicle company?  Or that Coca-Cola lip balm would really take off?  But with every successful idea that sends a product soaring off the shelves comes another brand’s dismal failure at extending their name into a new field – welcome, reader, to the fabulous world of brand extension.

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Posted by
Julian Gratton
July 10th, 2011

The power of digital video: How it can increase your web traffic, enhance your business and make you money

by Julian Gratton

Julian Gratton gives a talk on the power of digital video for GBMI recently gave a talk on behalf of GBM as part of their Video Solutions day at Vison+Media at MediaCity. Since the talk I have had several people request some of the case studies I showed, so I thought I would collect as much as I could from that talk into a blog article.

A few years ago we took a major decision at Red C to push our digital video offering, this came about after we read an article in Campaign Magazine, which highlighted that the agency that could successfully deliver low cost video solutions to clients would have a larger share of the future. Which is true when you consider all the places now where clients can use video, from video adverts on the internet to video embedded in magazines on iPads to narrowcasting in Petrol Stations and Taxis… and of course video on YouTube and Vimeo.

Rather than highlight our own work; at the talk I highlighted several video case studies that over the years have impressed me. Together with the videos, I highlighted the responses the videos have received as well as reasons why I think they have been so successful… so here they are:

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