At the moment we seem to be getting more and more Olympic related advertisements as the country gears up to the London 2012. With so much money thrown behind sponsorship deals and having athletes as brand spokespeople, you’d think there would be one campaign that would impress. Yet, the campaign that has most impressed me this year has to be the marketing activity being conducted on behalf of Sir Ridley Scott’s forthcoming movie ‘Prometheus’.
Now I’ll be honest with you. I don’t have that much interest in the Olympics, and I am a big movie fan… so my views are probably biased. Yet as an ‘Ad Man’, I am genuinely in awe with what I am seeing created to raise awareness of Prometheus. Now forget about the flashy website and the teaser trailers and international trailers that come attached to any movie release… what I want to highlight are some of the cute and clever things that have been done to raise awareness of what will probably be one of the year’s biggest films.