Posted by
Andrew Campbell
May 8th, 2010
by Andrew Campbell
Facebook, Twitter and YouTube… not what first springs to mind when you think about politics. But over the last few years, more and more politicians have started using the internet as a tool to drum up political support.
When the Presidential elections in the US got under way in 2008, Democratic candidate Barack Obama used the internet to great effect to raise funds and gain supporters in his race to be President. His success has seen UK politicians follow suit and with the current general election, UK political parties have been pushing their online activities more than ever. Below are some examples of what they’ve been up to:
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Tags: Advertising Agency, Conservative Election Campaign, Direct Marketing Agency, Direct Marketing Campaign, Email Marketing Agency, Email Marketing Campaign, Facebook Advertising Campaign, Google Adwords Marketing, Internet Advertising, Labour Party Election Campaign, Liberal Democrat Election Campaign, Manchester Advertising Agency, Manchester New Media Agency, Marketing Agency, New Media Agency, Political Advertising, Political Advertising Campaign, PPC Agency Manchester, SEO Company, Twitter Marketing Campaign, YouTube Viral Campaign
Posted in Advertising, Blog, Digital Video, Direct Marketing, E-mail Marketing, Fundraising, General Interest, Google, Interactive Media, Marketing, Marketing Innovations, Multimedia, Online Marketing, Press Advertising, Public Sector Marketing, Social Marketing, Social Networks, Television Advertising, Twitter, Viral marketing, Web 2.0, World of Web | No Comments »
July 12th, 2009
by Julian Gratton
During the 1980s and 1990s, two giants of the soft drinks world went to war. In the red corner we had the Coca-Cola Company. In the blue corner was PepsiCo. While Coca-Cola would entice us with the ‘New Coke’ before seducing us back again with ‘Classic Coke’; Pepsi used a whole host of pop and movie stars to show us they were the ‘Taste for a New Generation’ and even went as far as demonstrating to us that the average person on the street preferred Pepsi thanks to their ‘Pepsi Challenge’.
Just when we thought the marketing landscape was getting a little dull, we now have a new battle on the horizon. Instead of battling to quench your thirst… this time we have a battle to satisfy your online search needs. Ladies and Gentlemen, boys and girls… let’s get ready to rumble as Facebook, Google and Microsoft go to war in the battle to become the undisputed heavyweight champion of the search engines.
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Tags: Bing, Cola wars, Direct Marketing Agency, Facebook Connect, Facebook Search, Google Wave, Internet Advertising Agency Manchester, Manchester Advertising Agency, Manchester Interactive Agency, PPC Marketing Agency, Social Media Marketing, Twitter Marketing
Posted in Blog, Future of the Internet, General Interest, Google, Marketing, Marketing Innovations, Online Marketing, Social Networks, Tomorrow's World, Twitter, Web 2.0, World of Web | No Comments »
June 30th, 2009
by Rachael Taylor
Say Google to almost anyone and they’ll know what you mean. OK, so great grandma Ruby may look at you vacantly, but that’s about it. Google has become synonymous with the web and the term ‘google it’ is now an everyday phrase. Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.
But start to talk about the Google logo to someone and they will immediately have a favourite. A version of the logo which has stuck with them. They may have hovered over to see what it’s all about, clicked through to find out more or discussed it with colleagues and waxed lyrical about how clever it all is.
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Tags: Advertising, Bing.com, Dennis Hwang, Google, Google Doodle, Google Logo Variations, Larry Page, Marketing, Sergey Brin
Posted in Blog, Branding, Creative Concepts, Creativity, General Interest, Google, Inside Information, Marketing, Marketing Innovations, Online Marketing, World of Web | No Comments »
