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	<title>Red C &#187; Google</title>
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	<link>http://www.redcmarketing.net</link>
	<description>Direct Marketing Agency and Direct Response Advertising</description>
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		<title>Google+: Time to Join the Party?</title>
		<link>http://www.redcmarketing.net/blog/social-networks/google-time-to-join-the-party/</link>
		<comments>http://www.redcmarketing.net/blog/social-networks/google-time-to-join-the-party/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 09:00:43 +0000</pubDate>
		<dc:creator>Andrew Burridge</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Manchester Digital Agency]]></category>
		<category><![CDATA[Manchester Online Marketing Agency]]></category>
		<category><![CDATA[Manchester Social Media Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Social Media Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9473</guid>
		<description><![CDATA[After a huge advertising campaign, a lot of hype and a considerable amount of technological expertise, on June 28th 2011, Google+ was born. The plucky new challenger stood up against (if you can call anything with the backing of the world’s most popular search engine that) the mighty behemoth of Facebook. This was a chance for those with their social networks covered in pointless status updates, endless photos and incessant pokes to start again and enjoy a much cleaner network that you could be much more engaged in.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/social-networks/google-time-to-join-the-party/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google reward specialisation (Or as I like to call it ‘Beating the system’)</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialisatio-or-as-i-like-to-call-it-beating-the-system/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialisatio-or-as-i-like-to-call-it-beating-the-system/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 08:39:05 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Manchester Digital Agency]]></category>
		<category><![CDATA[Manchester SEO Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency Manchester]]></category>
		<category><![CDATA[Worldstores.co.uk]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9341</guid>
		<description><![CDATA[For an online retail store the top spot of a search engine results page for any product you sell is the holy grail of online [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/google-rewards-specialisatio-or-as-i-like-to-call-it-beating-the-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of digital video: How it can increase your web traffic, enhance your business and make you money</title>
		<link>http://www.redcmarketing.net/blog/marketing/the-power-of-digital-video-how-it-can-increase-your-web-traffic-enhance-your-business-and-make-you-money/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/the-power-of-digital-video-how-it-can-increase-your-web-traffic-enhance-your-business-and-make-you-money/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 18:10:51 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Alamo Drafthouse]]></category>
		<category><![CDATA[Digital Video Agency]]></category>
		<category><![CDATA[French Connection Youtique]]></category>
		<category><![CDATA[GBM Manchester]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Old Spice Response Campaign]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Viral Marketing Agency]]></category>
		<category><![CDATA[Will it Blend]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8607</guid>
		<description><![CDATA[I recently gave a talk on behalf of GBM as part of their Video Solutions day at Vison+Media at MediaCity. Since the talk I have had several people request some of the case studies I showed, so I thought I would collect as much as I could from that talk into a blog article.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/the-power-of-digital-video-how-it-can-increase-your-web-traffic-enhance-your-business-and-make-you-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Technology for Marketing and Advertising Expo (Day 1)</title>
		<link>http://www.redcmarketing.net/blog/marketing/technology-for-marketing-and-advertising-expo-day-1/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/technology-for-marketing-and-advertising-expo-day-1/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 18:14:39 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Mobile Phone Marketing]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[3D Targeting]]></category>
		<category><![CDATA[Aron Kahlow]]></category>
		<category><![CDATA[CiM]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Data Driven Marketing]]></category>
		<category><![CDATA[Emma Roffey]]></category>
		<category><![CDATA[Microsoft Advertising]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing Connect]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Technology for Marketing and Advertising Expo]]></category>
		<category><![CDATA[TFM&A]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8039</guid>
		<description><![CDATA[Technology. It does not like to stand still does it. In fact it makes me smile that if we grabbed someone from ten years ago and dropped him or her in the middle of the Technology for Marketing &#038; Advertising Expo at Earls Court in London… they would probably think they were at least 100 years in the future.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/technology-for-marketing-and-advertising-expo-day-1/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Great Branded Keywords Debate (Why the case for bidding on your own brand is stronger now)</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/the-great-branded-keywords-debate-why-the-case-for-bidding-on-your-own-brand-is-stronger-now/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/the-great-branded-keywords-debate-why-the-case-for-bidding-on-your-own-brand-is-stronger-now/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 14:47:09 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Branded Keywords]]></category>
		<category><![CDATA[Google’s Quality Score Algorithm]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[PPC Ad Extensions]]></category>
		<category><![CDATA[PPC Ad Sitelinks]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[PPC Landscape]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[PPC Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7847</guid>
		<description><![CDATA[I’ve changed sides in the last 12 months on one of the most controversial issues in PPC marketing.  It’s a debate that’s generated a lot of virtual column inches in the search engine forums, and I’ve done a complete u-turn during 2010.  The issue is whether you should be bidding on your own branded terms, and I can recall throughout 2009 passionately arguing that clients shouldn’t pay for clicks that they would get anyway – for free – through being number one in the organic listings.  They would simply be cannibalising their own natural search traffic.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/the-great-branded-keywords-debate-why-the-case-for-bidding-on-your-own-brand-is-stronger-now/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to write a successful Adwords advert</title>
		<link>http://www.redcmarketing.net/blog/marketing/how-to-write-a-successful-adwords-advert/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/how-to-write-a-successful-adwords-advert/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 19:11:44 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Adwords Advert]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Copywriting]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7794</guid>
		<description><![CDATA[25 – 35 – 35. These are not the vital statistics of some ill-proportioned beauty contest winner. They actually refer to the number of characters we, as Adwords advertisers, have to play with when trying to get a message across to a potential customer.  Needless to say, when it comes to writing Adwords ads, every character counts.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/how-to-write-a-successful-adwords-advert/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>This is not the PPC advert you’re looking for&#8230; move along!</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/this-is-not-the-ppc-advert-you%e2%80%99re-looking-for-move-along/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/this-is-not-the-ppc-advert-you%e2%80%99re-looking-for-move-along/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 17:44:49 +0000</pubDate>
		<dc:creator>Andrew Craig</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Broad Match Modifier]]></category>
		<category><![CDATA[Broad Matching]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Exact Matching]]></category>
		<category><![CDATA[Jedi Mind-Trick]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Marketing Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Negative Keyword]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Phrase Matching]]></category>
		<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Search Engine Marketing Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Sold Ad Text]]></category>
		<category><![CDATA[Star Wars]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6863</guid>
		<description><![CDATA[I’ll admit it to you all… I love Star Wars. And I’d love to have the powers of a Jedi. If I did, I’d use my Jedi mind-trick powers to stop unwanted ad clicks. Or better, I’d use my mind-tricks on an imperial storm trooper and get him to tell people to move along.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/this-is-not-the-ppc-advert-you%e2%80%99re-looking-for-move-along/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Why I’ll never leave Google</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 17:09:02 +0000</pubDate>
		<dc:creator>Leigh Whitnall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Airbus]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Marketing Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Google Adsense Agency]]></category>
		<category><![CDATA[Google Doodles]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Internet Search Engine]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Naomi Klein]]></category>
		<category><![CDATA[No Logo]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Pay Per Click Agency]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Search Engine Marketing Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Sergey Brin]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6724</guid>
		<description><![CDATA[Monopolies are a bad thing, we all know that. It is a universal truth that greater consumer choice creates competitive pricing, innovative products and a fairer world for all. Giant corporations that merge, acquire, undercut and annihilate their way to total domination are looked upon with fear and distaste. I remember, as a student, reading ‘No Logo’  by Naomi Klein and being enraged by the plight of the independent coffee shops, delicatessen’s and family run enterprises that had been crushed by the giant corporations.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/why-i%e2%80%99ll-never-leave-google/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Using Google Analytics to help make important marketing and business decisions</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/using-google-analytics-to-help-make-important-marketing-and-business-decisions/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/using-google-analytics-to-help-make-important-marketing-and-business-decisions/#comments</comments>
		<pubDate>Sun, 30 May 2010 08:33:26 +0000</pubDate>
		<dc:creator>Angela Cromack</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Aquisition Marketing Strategy]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Traffic Sources]]></category>
		<category><![CDATA[Google Visitors Report]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Marketing Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Navigation Summary]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[Retention Marketing Strategy]]></category>
		<category><![CDATA[Search Engine Agency]]></category>
		<category><![CDATA[SEO Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Trends over time]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6486</guid>
		<description><![CDATA[Google Analytics is a fantastic FREE tool for showing you everything you would need to know about your website: who’s viewing it, how many are viewing it, what they are looking at, how long they are looking at it and whether your advertising campaigns are working. But with so much information available at your fingertips it’s difficult to see what you should be looking at and how you can use it.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/using-google-analytics-to-help-make-important-marketing-and-business-decisions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Get your PPC Agency to get creative with your PPC advertising campaigns so you pay less</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/#comments</comments>
		<pubDate>Thu, 20 May 2010 17:11:38 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Award-winning PPC Campaign]]></category>
		<category><![CDATA[Broad PPC Search Terms]]></category>
		<category><![CDATA[Clever PPC Strategy]]></category>
		<category><![CDATA[Digital Agency Manchester]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Ian Reichenthal]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[PPC Advertising Campaigns]]></category>
		<category><![CDATA[PPC Agency Manchester]]></category>
		<category><![CDATA[Scott Virtrone]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Victoria Beckham]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6377</guid>
		<description><![CDATA[On a recent scouring of the web for marketing news, I stumbled across this fabulous story about copywriter Alex Brownstein. Fed up of not being able to get in front of some of New York’s finest Creative Directors, he devised a PPC strategy to get himself noticed by the likes of Scott Virtrone and Ian Reichenthal… by playing on that egotistical moment when these guys would Google themselves!]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/get-creative-with-your-ppc-advertising-campaigns-and-pay-less/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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