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Posted by
Katie Shoard
October 16th, 2012

The Weird Science of advertising agency self-promotion

by Katie Shoard

Weird Science front coverAdvertising agency self-promotion is a wily old beast. Being given carte blanche for a piece of new business dm may seem like a creatives’ dream, but anyone who’s ever had a crack at the perennial Christmas card brief knows that in order to give your agency standout, whatever you come up, no matter how pretty, needs to have some really solid thinking behind it.

And in our case, an injection of something a little bit weirder.

 

Of course, when I said ‘carte blanche’ I actually was referring to the new double-dip recession version which can be defined roughly as thus: ‘Do what you like, but don’t take the mick’. Fair enough. Blowing the cash for our Christmas party six months before the event wasn’t going to make us popular anyway, so the wooing of potential clients with a personalised Tom-Jones-a-gram was (sadly) out of the question.

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Posted by
Emma Beagrie
June 19th, 2012

Spending the day at the eCommerce Expo 2012

by Emma Beagrie

eCommerce Expo 2012The eCommerce Expo is THE industry event for ecommerce professionals in the North West of England, with over 35 exhibiting companies and a range of educational seminars to attend. Red C’s Emma Beagrie and Angela Cromack went along to find out more.

How web search influences website expectations

I was relieved to have arrived early and was at the front of the queue for the first seminar from Ed Hoffman from SLI systems.

This was a really interesting presentation about how search engines such as Google are raising the expectations for how consumers want to search when they land on your website. 40% of people go to the search function first on a website, so it’s vital that they are able to find what they’re looking for. Due to how people search on SE’s they expect that search functions on websites should work in the same way. Some top tips included:

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Posted by
Julian Gratton
March 11th, 2012

The top 10 email marketing inbox secrets revealed by Red C

by Julian Gratton

Email Marketing Deliverability White PaperIf you want to create better performing emails, the new white paper from Red C’s Eye Tracking team is packed full of email marketing tips and tricks. Based on a study of over 50 emails from 8 consumer market sectors, including fashion, travel and daily deals, this detailed report provides exceptional insight on the 10 key factors that influence email engagement and drive response. More than 100 respondents took part in the study, and the report covers the crucial importance of the opening screen, the use of rich content to engage readers and the tricks and techniques of digital salesmanship.

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Posted by
Steve White
December 2nd, 2011

Day 2 of the ECMOD Direct Commerce Show 2012

by Steve White

ECMOD Direct Commerce Show 2012Day two of the ECMOD Direct Commerce Show started with a session entitled ‘Increase your revenue by recovering lost sales’.  Abandonment in the sales cycle is something I know a little bit about as it’s something that I’ve spoken with my clients about several times over the years.  However, I wanted to use this session as a reminder of its potential power and perhaps pick up a new statistic or tactic.

Increase your revenue by recovering lost sales – Dominic Edmunds, Salescycle

The session with Dominic Edmunds from SalesCycle was a little like a sales pitch but putting to that one side, the content of the presentation was extremely thought provoking.  Firstly, a new statistic, which I’m convinced I’ll be quoting several times over the next week or so.  Apparently, MarketingSherpa have recently announced that 60% of shopping carts are in fact abandoned…  can you image the lost revenue figure associated with such a figure!?

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Posted by
Steve White
November 30th, 2011

Day 1 of the ECMOD Direct Commerce Show 2012

by Steve White

ECMOD Direct Commerce Show 2011 logoWe have a rule at Red C.  If you attend an event, seminar or conference you must share your learnings and experiences with your colleagues and clients via a blog article.   So here is my report on Day 1 of the ECMOD Direct Commerce Show.

Power Panel – Where is the growth?

Speakers; Aamir Ahmad, MD, Dwell; Gerald Dawson, CD, Long Tall Sally; Kevin Hague, Partner, M8; Joe Murray, Founder, Worldstores; Nigel Swabey, CEO, Scotts & Co; Nick Wheeler, Chairman, Charles Tyrwhitt

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Posted by
Anna Chan
October 27th, 2011

The end of my student placement… life after Red C.

by Anna Chan

Pot Noodle... it's what students live off you know!

Pot Noodle… it’s what students live off you know!

It’s been a month since I completed my placement at Red C, and I’m back studying at university. I’m back into student life, which, in case you’re wondering, doesn’t just mean sitting around eating beans on toast and watching Doctors on daytime TV. But it does feel  strange as the reality of returning to university as a final year student is a far cry from what I imagined it to be. Whilst I’m sat in a stuffy lecture hall struggling not to fall asleep from the lecturer’s monotonous voice, making notes about theory models, I can’t help but think back to my time at Red C and think how different it was.

I find myself missing the hectic bustle of the office, the ringing phones, even having to check through all the email links. It’s then I realise just how much Red C has changed me, motivated me and inspired me. When I look around at the other students who didn’t complete a placement, I can’t help but feel they’ve missed out. I feel my time at Red C was invaluable in helping me develop and for setting me on course to achieve my goals in advertising.

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Posted by
Lorenzo Burridge
July 17th, 2011

My Eye Tracking placement at Red C

by Lorenzo Burridge

Our Tobii Eye Tracking machineWith a background in design, later followed by psychology, my decision to explore advertising surfaced with the desire for creativity and a keen interest in human behaviour. So after hours of people watching and doodling I thought I’d study the subject in more depth, and went back to Uni to do a psychology of advertising MSc.

Psychology of advertising explores the many aspects associated with how ads are designed and executed, in order to effectively influence consumer buying behaviour. This might include various cognitive functions such as attention, perception and memory, as well as cultural and behavioural factors that drive our decision-making processes.

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Posted by
Adrian Rowe
June 14th, 2011

Beyond the Click: Creating more effective email marketing campaigns with the help of eye tracking

by Adrian Rowe

Smoke on the Water Album CoverThis year is the 25th anniversary of a very significant event for me, an event that has led directly to me being here today.

In 1986, as a young direct marketer working for home shopping giant GUS, I was lucky enough to attend the Montreux Symposium, on the Lake Geneva shoreline (as Deep Purple put it).  At the time, the week-long Symposium was the biggest event in Europe for the direct marketing industry, and attracted some major speakers.  But for me, the single most significant session, one that profoundly affected my approach to direct marketing, was a ground-breaking live demonstration and seminar by Professor Siegfried Vogele, founder of the Institute of Direct Marketing in Munich that is now owned by Deutsche Post.

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Posted by
Adrian Rowe
June 11th, 2011

Our day at the Tobii Eye Tracking UX Conference in London

by Adrian Rowe

Tobii London Eye Tracking ConferenceThe use of eye tracking in the research environment is growing significantly as a result of major advances in the sophistication, power and ease of use of the technology, according to Tommy Strandvall, the Global Training Manager for Tobii Technology at the Tobii Eye Track UX Conference held in London on the 9th and 10th of June.  Certainly, there was a real buzz about the conference on the day that my colleague Rosemary and I attended as speakers to deliver a session on findings from a major email eye tracking study that Red C is undertaking in 2011.

In fact, Tommy set a very high bar with his own presentation at the opening of the second day of the conference, with some remarkable live demonstrations of beta technologies, including a much-anticipated Tobii set-up to eye track mobile devices such as smartphones and iPads.  We enjoyed a live demonstration of Tobii Glasses, a lightweight eye tracker capturing data on a device not much bigger than a smartphone.

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