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	<title>Red C &#187; Email</title>
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	<link>http://www.redcmarketing.net</link>
	<description>Direct Marketing Agency and Direct Response Advertising</description>
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		<title>Getting to grips with @mediaquery</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/getting-to-grips-with-mediaquery/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/getting-to-grips-with-mediaquery/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:37:33 +0000</pubDate>
		<dc:creator>Peter Griffith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[@mediaquery]]></category>
		<category><![CDATA[Email for Mobile]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Interactive Design Agency]]></category>
		<category><![CDATA[Manchester Online Marketing Agency]]></category>
		<category><![CDATA[Mobile Email Marketing]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9344</guid>
		<description><![CDATA[As a designer, there are a few skills I’m required to have. Coming up with new and exciting ideas, bringing those ideas to life and generally making things look pretty. However, never in my career have I had to showcase psychic powers and predict the future to be able to do my job, that is, until I started working with @mediaquery.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 simple ways to build your email marketing distribution file</title>
		<link>http://www.redcmarketing.net/blog/email/5-simple-ways-to-build-your-email-marketing-distribution-file/</link>
		<comments>http://www.redcmarketing.net/blog/email/5-simple-ways-to-build-your-email-marketing-distribution-file/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 13:09:13 +0000</pubDate>
		<dc:creator>Leigh Whitnall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Hints and Tips]]></category>
		<category><![CDATA[Growing Email File]]></category>
		<category><![CDATA[Manchester Email Marketing Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8705</guid>
		<description><![CDATA[I’ve prepared a list of the top 5 ways to grow your email file organically, with the type of opener-clickers that will have you forgetting those unsubscribers in no time.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/email/5-simple-ways-to-build-your-email-marketing-distribution-file/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Beyond the Click: Creating more effective email marketing campaigns with the help of eye tracking</title>
		<link>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 10:35:20 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Institute of Direct Marketing]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Professor Alistair Gale]]></category>
		<category><![CDATA[Professor Siegfried Vogele]]></category>
		<category><![CDATA[Tobii]]></category>
		<category><![CDATA[Tobii Eye Track UX Conference]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8447</guid>
		<description><![CDATA[In 1986, as a young direct marketer working for home shopping giant GUS, I was lucky enough to attend the Montreux Symposium, on the Lake Geneva shoreline (as Deep Purple put it).  At the time, the week-long Symposium was the biggest event in Europe for the direct marketing industry, and attracted some major speakers.  But for me, the single most significant session, one that profoundly affected my approach to direct marketing, was a ground-breaking live demonstration and seminar by Professor Siegfried Vogele, founder of the Institute of Direct Marketing in Munich that is now owned by Deutsche Post.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/beyond-the-click-creating-more-effective-email-marketing-campaigns-with-the-help-of-eye-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Day at Silverpop’s EMEA Customer Conference</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/my-day-at-silverpop%e2%80%99s-emea-customer-conference/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/my-day-at-silverpop%e2%80%99s-emea-customer-conference/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 08:02:07 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Bill Nussey]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Conference]]></category>
		<category><![CDATA[EMEA Customer Conference]]></category>
		<category><![CDATA[Litmus]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[Loren McDonald]]></category>
		<category><![CDATA[Manchester Email Marketing Agency]]></category>
		<category><![CDATA[Manchester Online Marketing Agency]]></category>
		<category><![CDATA[MOCIAL]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Richard Evans]]></category>
		<category><![CDATA[Silverpop]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=8421</guid>
		<description><![CDATA[When Adrian asked me to attend Silverpop’s EMEA Customer Conference in London I jumped at the chance.  The agenda looked promising but the real draw was the prospect of partaking in a little quality time with a pint of London Pride. Surely I’d find a little time wouldn’t I?]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/my-day-at-silverpop%e2%80%99s-emea-customer-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The tricky issue of deliverability in email marketing</title>
		<link>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 15:35:15 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Email Deliverability]]></category>
		<category><![CDATA[Email Frequency]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Deliverability]]></category>
		<category><![CDATA[Email Sender Reputation]]></category>
		<category><![CDATA[ISP trends]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Spam Filters]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=7700</guid>
		<description><![CDATA[It’s fair to say I’m not the brightest star in the sky.  So when I found myself getting involved in a conversation about the intricacies of email deliverability recently, I adopted my usual strategy when involved in situations like this: I nodded a lot, agreed with everything and escaped for a toilet break as often as I could.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/online-marketing/the-tricky-issue-of-deliverability-in-email-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pulling the email marketing trigger in the face of insurance!</title>
		<link>http://www.redcmarketing.net/blog/inside-information/pulling-the-email-marketing-trigger/</link>
		<comments>http://www.redcmarketing.net/blog/inside-information/pulling-the-email-marketing-trigger/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 14:05:09 +0000</pubDate>
		<dc:creator>Natalie Cooke</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[April Fools Email Marketing]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Agency]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Insurance Email Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Responsive Email Marketing]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Swinton Email Marketing]]></category>
		<category><![CDATA[Triggered Email Marketing]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6876</guid>
		<description><![CDATA[Our client Swinton has over a million customers for which they have an email address and we had been working with them for a few months on some of their product focused emails.  We knew that there was much more they could be doing with email marketing and wanted to push the boundaries for them.  Our triggered email activity was first discussed in January when we received a nice timely email from Pizza Express offering BOGOF on all pizzas to celebrate the fact that the snow was finally melting and people were now able to get out to eat again. This triggered our own thoughts – “Wouldn’t it be great if our Swinton emails could be a bit more timely and relevant and well.... interesting really!”]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/inside-information/pulling-the-email-marketing-trigger/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why email marketing agencies should worry about dead email addresses</title>
		<link>http://www.redcmarketing.net/blog/marketing/i-see-dead-email-addresses-or-do-i/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/i-see-dead-email-addresses-or-do-i/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 08:58:04 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Sender Reputation]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Responsive Email Marketing]]></category>
		<category><![CDATA[SEO Company]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6794</guid>
		<description><![CDATA[Over the course of the last two years I have been involved in several conversations regarding what we should do with dormant or unresponsive email subscribers.  These conversations have always been rather enjoyable due to the complex nature of the issue.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/i-see-dead-email-addresses-or-do-i/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How much is too much in email marketing?</title>
		<link>http://www.redcmarketing.net/blog/marketing/how-much-is-too-much-in-email-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/how-much-is-too-much-in-email-marketing/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:17:53 +0000</pubDate>
		<dc:creator>Steve White</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing Agency in Manchester]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Frequency]]></category>
		<category><![CDATA[Email Marketing Relevancy]]></category>
		<category><![CDATA[Email Marketing ROI]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Spammers]]></category>
		<category><![CDATA[Go Compare]]></category>
		<category><![CDATA[Manchester Marketing Agency]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Relevancy]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Times Square]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Value Added Content]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6339</guid>
		<description><![CDATA[If I had a pound for every time a client asked “Are we emailing our customers too much?”  I would be a very rich man.  However, if I had a pound for every time a client asked if we were sending too much direct mail or are we broadcasting our TV or radio adverts too much then my bank balance would be no different.  ]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/how-much-is-too-much-in-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>An alien encounter of the triggered email kind…</title>
		<link>http://www.redcmarketing.net/blog/marketing/an-alien-encounter-of-the-triggered-email-kind%e2%80%a6/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/an-alien-encounter-of-the-triggered-email-kind%e2%80%a6/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 14:49:27 +0000</pubDate>
		<dc:creator>Katie Shoard</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Advertising Agency Manchester]]></category>
		<category><![CDATA[April Fools]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Extra Terrestrial Protection Insurance]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Red C Creative]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Swinton Insurance]]></category>
		<category><![CDATA[Swinton Insurance Email]]></category>
		<category><![CDATA[Triggered Email Marketing]]></category>
		<category><![CDATA[Triggered Email Marketing Campaigns]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5997</guid>
		<description><![CDATA[At Red C, as well as juggling our busy schedules, we have a number of Creative team projects and initiatives that bubble along throughout the year. These include filming and editing video case studies to researching search engine optimisation. This time around, our team got the tricky task of generating new business opportunities with our current clients.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/an-alien-encounter-of-the-triggered-email-kind%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>7 killer email techniques to improve your email marketing campaigns</title>
		<link>http://www.redcmarketing.net/blog/marketing/7-killer-email-techniques-to-improve-your-email-marketing-campaigns/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/7-killer-email-techniques-to-improve-your-email-marketing-campaigns/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 15:42:20 +0000</pubDate>
		<dc:creator>Leigh Whitnall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[7 ‘killer’ email tips]]></category>
		<category><![CDATA[Abandoned Basket Email Strategy]]></category>
		<category><![CDATA[Added Value Content]]></category>
		<category><![CDATA[Adrian Rowe]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Agency]]></category>
		<category><![CDATA[Email Marketing Innovations]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[Outstanding Email Marketing Results]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Sequential Email Marketing]]></category>
		<category><![CDATA[Sequential Emails]]></category>
		<category><![CDATA[Telepathic Email Marketing Campaigns]]></category>
		<category><![CDATA[Triggered Email Marketing Campaigns]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5832</guid>
		<description><![CDATA[We love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.

It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/7-killer-email-techniques-to-improve-your-email-marketing-campaigns/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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