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Posted by
Katie Shoard
October 16th, 2012

The Weird Science of advertising agency self-promotion

by Katie Shoard

Weird Science front coverAdvertising agency self-promotion is a wily old beast. Being given carte blanche for a piece of new business dm may seem like a creatives’ dream, but anyone who’s ever had a crack at the perennial Christmas card brief knows that in order to give your agency standout, whatever you come up, no matter how pretty, needs to have some really solid thinking behind it.

And in our case, an injection of something a little bit weirder.

 

Of course, when I said ‘carte blanche’ I actually was referring to the new double-dip recession version which can be defined roughly as thus: ‘Do what you like, but don’t take the mick’. Fair enough. Blowing the cash for our Christmas party six months before the event wasn’t going to make us popular anyway, so the wooing of potential clients with a personalised Tom-Jones-a-gram was (sadly) out of the question.

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Posted by
Emma Beagrie
March 16th, 2012

Mum’s the word: Why marketing to mums is big business

by Emma Beagrie

Emma and HollyTwelve months ago I became a mum for the first time. Little did I know that I was also going to become a marketers dream… and discover a whole new marketing world of marketing to mums!

From the moment you discover you are pregnant, an entire new world opens up that you never previously knew existed. There are new areas of department stores that you have never ventured into and websites you have never visited.  And you suddenly get inundated with freebies – lots and lots of them. At no other time in your life do you have brands actually wanting to give you something for nothing!

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Posted by
Katy Whittaker
December 22nd, 2011

The record breaking 2011 Swinton Mystery Tipper

by Katy Whittaker

Swinton Mystery TipperThe Swinton Mystery Tipper campaign began in March 2008 with the objective of generating insurance leads for Swinton Taxi Division.  Not only did it smash this objective out of the park, but it also won several marketing awards including a DMA Gold in the Financial Services category.  So when we were tasked earlier this year with improving upon it we were a little apprehensive, but netherless we accepted the challenge withgusto and started to devise a bigger and better Mystery Tipper campaign….  but would the awards follow!?

 

A brief overview

For those of you who are not familiar.  The Mystery Tipper is a mysterious blonde decked out in a mac and trilby who travels across towns and cities in the UK, handing a £1,000 tip to a cabbie who has a ‘Mystery Tipper’ sticker in their cab. Cabbies get a sticker after requesting a taxi insurance quote from Swinton Taxi Division. Easy, effective and successful, The Mystery Tipper’s appeal is its simplicity. that and the lure of a big tip.

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Posted by
Stuart Clark
December 8th, 2011

Why it wasn’t to be at the B2Bs

by Stuart Clark

B2B MarketingIt’s easy to get a bit disillusioned with award ceremonies. You head there with a nomination, hoping that this might be your year. Sometimes it is and you come back not just with the gong, but the respect of your peers too. But sometimes it’s not to be. And while it’s tempting to shrug your shoulders, pretend you’re not really bothered or that some terrible injustice has befallen you, actually it’s always better just to hold your hands up and say well done.

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Posted by
Steve White
November 30th, 2011

Day 1 of the ECMOD Direct Commerce Show 2012

by Steve White

ECMOD Direct Commerce Show 2011 logoWe have a rule at Red C.  If you attend an event, seminar or conference you must share your learnings and experiences with your colleagues and clients via a blog article.   So here is my report on Day 1 of the ECMOD Direct Commerce Show.

Power Panel – Where is the growth?

Speakers; Aamir Ahmad, MD, Dwell; Gerald Dawson, CD, Long Tall Sally; Kevin Hague, Partner, M8; Joe Murray, Founder, Worldstores; Nigel Swabey, CEO, Scotts & Co; Nick Wheeler, Chairman, Charles Tyrwhitt

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Posted by
Anna Chan
October 27th, 2011

The end of my student placement… life after Red C.

by Anna Chan

Pot Noodle... it's what students live off you know!

Pot Noodle… it’s what students live off you know!

It’s been a month since I completed my placement at Red C, and I’m back studying at university. I’m back into student life, which, in case you’re wondering, doesn’t just mean sitting around eating beans on toast and watching Doctors on daytime TV. But it does feel  strange as the reality of returning to university as a final year student is a far cry from what I imagined it to be. Whilst I’m sat in a stuffy lecture hall struggling not to fall asleep from the lecturer’s monotonous voice, making notes about theory models, I can’t help but think back to my time at Red C and think how different it was.

I find myself missing the hectic bustle of the office, the ringing phones, even having to check through all the email links. It’s then I realise just how much Red C has changed me, motivated me and inspired me. When I look around at the other students who didn’t complete a placement, I can’t help but feel they’ve missed out. I feel my time at Red C was invaluable in helping me develop and for setting me on course to achieve my goals in advertising.

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Posted by
Daisy Rowan
July 28th, 2011

Jumping into the C

by Daisy Rowan

The Sphinx and Pyramid in EgyptDirect marketing placement: On a recent holiday to Egypt I did an introductory scuba course. Probably not the best of ideas considering I’m terrified of deep water. However, the opportunity came about and my attitude is that you should always face your fears, especially when it allows you to learn something new.

So I went scuba diving, and guess what? I loved it! I was locked onto the instructors arm refusing to release the grip as the instructor pointed out all the beautiful species of fish and coral to me. It truly was a fantastic experience which, even though I was terrified, I am glad my fears didn’t make me miss out.

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Posted by
Steve White
July 5th, 2011

In response to Panorama’s Why hate junk mail?

by Steve White

 

 

Panorama's 'Why scam mail is fit for burning'Why hate junk mail? Last night I was looking forward to settling down in front of the TV to watch a rather interesting debate on the subject of direct mail.  I was expecting a well balanced argument from respected Panorama reporter Tom Heap looking at the pros and cons of the industry.  What I got was anything but balanced.  I haven’t seen such a one-sided fight since, well it was Saturday night actually….  broken toe?  Come off it David Haye, you can do better than that.

 

Perhaps I shouldn’t have been so surprised given the title Why hate junk mail? but Mr Heap’s argument was not only unbalanced but incredibly naive, not to mention inaccurate.  I also found it incredibly distasteful and dis-respectful to the direct mail industry to tackle the subject of ‘Scam mail’ in the same programme.

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Posted by
Adrian Rowe
June 14th, 2011

Beyond the Click: Creating more effective email marketing campaigns with the help of eye tracking

by Adrian Rowe

Smoke on the Water Album CoverThis year is the 25th anniversary of a very significant event for me, an event that has led directly to me being here today.

In 1986, as a young direct marketer working for home shopping giant GUS, I was lucky enough to attend the Montreux Symposium, on the Lake Geneva shoreline (as Deep Purple put it).  At the time, the week-long Symposium was the biggest event in Europe for the direct marketing industry, and attracted some major speakers.  But for me, the single most significant session, one that profoundly affected my approach to direct marketing, was a ground-breaking live demonstration and seminar by Professor Siegfried Vogele, founder of the Institute of Direct Marketing in Munich that is now owned by Deutsche Post.

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Posted by
Katie Shoard
May 5th, 2011

OMG! LOL is now in the OED… here’s what this Copywriter thinks of that!

by Katie Shoard

The Oxford English Dictionary I received a text from my 19 year-old cousin the other week. It said, “Thx 4 bday gift gr8 2 cu lol. cu soon xxx.” I nearly disowned him on the spot. How, I thought, can so many grammatical errors be perpetrated in so few words? Of course I replied in three times the number of characters, without so much as substituting ‘and’ for an ampersand. That’ll teach him.

Until now I have viewed ‘text speak’ as a harmless lexicon of youth… so imagine my dismay to discover that LOL, FYI and OMG have made it into the canon of the English language, the Oxford English Dictionary. LMAO. Seems it might be time to reassess.

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