April 4th, 2009
by Joseph Reaney
On 10th March 2009, the BBC’s Today current affairs radio programme ventured into the world of viral marketing by uploading a video to YouTube. The ‘viral’ – a video that rapidly gains popularity by being distributed and shared on the internet – was created as an experiment to see how widely the three-minute ad could spread in a short amount of time.
As of 31st March 2009, three weeks after being uploaded, Inside Today has been viewed nearly 55,000 times and has been emailed, instant messaged and blog linked across the planet. So far, so good. But the experiment has had its critics, with many questioning whether the Today promotional video can really be defined as viral.
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Tags: BMW Films, Cadbury's Eyebrows, Cadbury's Gorilla, Dancing Cadet, Dynamite Surfing, Evolution of Dance, GuitarMasterPro, Inside Today, Joseph Reaney, Nike, Numa Numa, Quiksilver, Star Wars Kid, The Hire, Touch of Gold, Viral, Viral marketing, Viral video, Youtube
Posted in Blog, Creativity, Digital Video, General Interest, Online Marketing, Viral marketing, Web 2.0, World of Web | No Comments »
March 1st, 2009
by Julian Gratton
On October 29th 2008 a 30-minute infomercial entitled ‘American Stories, American Solutions’ aired on virtually all of America’s TV Networks. This infomercial was the glittering jewel in Barack Obama’s Presidential Campaign and garnered him over 30 million viewers and significant news coverage around the world… largely due to the $3 million it cost to air.
Obama’s Campaign, though, was newsworthy for more reasons than just this 30-minute infomercial. He was the first Presidential Candidate since John F. Kennedy to embrace a new medium successfully. In Kennedy’s case it was television… in Obama’s it was Web 2.0.
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Tags: Advertising Agency, Direct Marketing, Interactive Marketing, Marketing Effectiveness, Marketing Innovations, Mobile Marketing, Niche Networks, Obama, Online Advertising, Presidential Marketing Campaign, Social Networks, Web 2.0 Marketing, Youtube
Posted in Blog, Digital Video, General Interest, Marketing, Marketing Innovations, Mobile Phone Marketing, Online Marketing, Social Networks, Web 2.0, World of Web | No Comments »
January 14th, 2009
by Julian Gratton
Back in the 80s the tobacco company Phillip Morris famously paid $25,000 to have Superman thrown into a Marlboro branded truck in the movie Superman II. At the time, having a cigarette advertisement in what was largely a kids’ movie was not deemed to be one of the wisest decisions made by the film’s Producers. To change the branding, even with today’s technology, would cost a large amount. But what if there was a piece of software that allowed you to place a new piece of branding or advertising message onto the vehicle quickly and easily! A piece of technology that was so easy to use that anyone could now place an advert or marketing message in any piece of digital video in a matter of minutes!
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Tags: Advertising Innovations, Digital Video, Interactive Advertising, Pop-up Ads, Product Placement, Television Advertising, Zunavision
Posted in Blog, Digital Video, Marketing Innovations, Online Marketing, Television Advertising, Tomorrow's World | 1 Comment »
January 8th, 2009
by Adrian Rowe
You could be forgiven for approaching the New Year with some trepidation, if you work in the marketing and advertising industry. Some of the traditional big-spending UK marketers are in trouble. Retailers are succumbing to depressed High Street spending in record numbers – Woolworths, MFI, Whittards, Zavvi, Adams – and predictions are for several more high profile casualties in Q1 2009. Financial services is carnage – a roller-coaster stock market, collapsing house prices, dismal rates for savings and investments, reluctant lenders – the only useful role for marketing seems to be chasing debt. And it doesn’t take much foresight to predict a treacherous year for holiday companies – teetering airlines and the collapse of sterling against most major currencies are making the B&B in Blackpool look an attractive option right now.
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Tags: Digital Video, E-mail Marketing, Economic Downturn, Google, Mothercare's Gurgle, Social Networks, Video results in Google, Vintage Marketing Year, Youtube
Posted in Blog, Digital Video, Email, General Interest, Marketing, Marketing Innovations, Social Networks, Web 2.0 | No Comments »
