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	<title>Red C &#187; Digital Video</title>
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	<description>Direct Marketing Agency and Direct Response Advertising</description>
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		<title>The General Election. Has new media had an influence?</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/the-general-election-has-new-media-had-an-influence/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/the-general-election-has-new-media-had-an-influence/#comments</comments>
		<pubDate>Sat, 08 May 2010 10:38:45 +0000</pubDate>
		<dc:creator>Andrew Campbell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Direct Marketing]]></category>
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		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[Public Sector Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral marketing]]></category>
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		<category><![CDATA[Conservative Election Campaign]]></category>
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		<category><![CDATA[PPC Agency Manchester]]></category>
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		<category><![CDATA[YouTube Viral Campaign]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=6189</guid>
		<description><![CDATA[Facebook, Twitter and YouTube… not what first springs to mind when you think about politics. But over the last few years, more and more politicians have started using the internet as a tool to drum up political support.

When the Presidential elections in the US got under way in 2008, Democratic candidate Barack Obama used the internet to great effect to raise funds and gain supporters in his race to be President. His success has seen UK politicians follow suit and with the current general election, UK political parties have been pushing their online activities more than ever. Below are some examples of what they’ve been up to:]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/the-general-election-has-new-media-had-an-influence/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Targeted Substitutional Advertising. The right TV ad to the right person at the right time</title>
		<link>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:26:15 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
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		<category><![CDATA[Award-Winning Advertising Agency]]></category>
		<category><![CDATA[BSkyB]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[London Advertising Agency]]></category>
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		<category><![CDATA[Olive Database]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Sky Media]]></category>
		<category><![CDATA[Smart TV]]></category>
		<category><![CDATA[Targeted Substitutional Advertising]]></category>
		<category><![CDATA[Television Advertising Production]]></category>
		<category><![CDATA[Thinkbox Televisionaries]]></category>
		<category><![CDATA[TSA]]></category>
		<category><![CDATA[TV Advert Agency]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[Zenith Optimedia]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5908</guid>
		<description><![CDATA[TV ads. I have to say… I love them. They are the main reason I got into this business in the first place… to create some arresting TV advertising that my mates might talk about down the pub. One thing that has always infuriated me about TV Advertising, however, has been the inability to really effectively target them like you could other forms of advertising.

Well, it looks like those little niggles I have could soon be a thing of the past, thanks to the thing that has been nicknamed Smart TV. Its real name is Targeted Substitutional Advertising (TSA) and it looks like it could be the thing to deliver accountability and personalization that digital media advertisers have enjoyed for years.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/targeted-substitutional-advertising-the-right-tv-ad-to-the-right-person-at-the-right-time/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How Social Media is bringing fashion to the masses at London Fashion Week</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/how-social-media-is-bringing-fashion-to-the-masses-at-london-fashion-week/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/how-social-media-is-bringing-fashion-to-the-masses-at-london-fashion-week/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 13:56:02 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Fashion Advertising]]></category>
		<category><![CDATA[Future of the Internet]]></category>
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		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Mobile Phone Marketing]]></category>
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		<category><![CDATA[Social Marketing]]></category>
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		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Blogging Community]]></category>
		<category><![CDATA[British Fashion Counci]]></category>
		<category><![CDATA[Burberry 3D Experience]]></category>
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		<category><![CDATA[Elle]]></category>
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		<category><![CDATA[Grazia]]></category>
		<category><![CDATA[Guy Hipwell]]></category>
		<category><![CDATA[Live Streaming]]></category>
		<category><![CDATA[London Fashion Week]]></category>
		<category><![CDATA[London Fashion Week TV On Demand]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Manchester Social Media Agency]]></category>
		<category><![CDATA[New Media Agency]]></category>
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		<category><![CDATA[Sir Harold Tillman]]></category>
		<category><![CDATA[Smartphone Apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Agency]]></category>
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		<category><![CDATA[Vogue]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5228</guid>
		<description><![CDATA[London Fashion Week is the first of the leading four global fashion weeks to fully embrace digital media into its twice-yearly showcase. All designers showing in the official show venue at London Fashion Week will have the opportunity to live stream their show, reaching a larger audience of both industry professionals and consumers.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/how-social-media-is-bringing-fashion-to-the-masses-at-london-fashion-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Agencies &amp; video and &#8216;video in print&#8217;</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/advertising-agencies-video-and-video-in-print/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/advertising-agencies-video-and-video-in-print/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:37:48 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Future of the Internet]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[World of Web]]></category>
		<category><![CDATA[Band on the Wall]]></category>
		<category><![CDATA[Brand TV Adverts]]></category>
		<category><![CDATA[Carlton Draught Commercial]]></category>
		<category><![CDATA[Dancing Baby Viral]]></category>
		<category><![CDATA[Digital Paper]]></category>
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		<category><![CDATA[DRTV Adverts]]></category>
		<category><![CDATA[GBM]]></category>
		<category><![CDATA[History of Digital Video]]></category>
		<category><![CDATA[Internet Advertising Agency]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Julian Gratton]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Minority Report]]></category>
		<category><![CDATA[Numa Numa Guy]]></category>
		<category><![CDATA[Online Advertising Agency]]></category>
		<category><![CDATA[Star Wars Kid]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[Ubiquitous Networks]]></category>
		<category><![CDATA[video paper]]></category>
		<category><![CDATA[Video Presentation]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[Web Agency]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5102</guid>
		<description><![CDATA[Earlier this week I gave a talk on digital video and how advertising agencies are changing to facilitate a wide range of video needs that are required by clients. From high budget brand TV adverts to medium budget DRTV adverts right to low budget web-video... the demand is increasing and now's the time to invest in skills and training.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/advertising-agencies-video-and-video-in-print/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Could Augmented Reality be the ‘next big thing’ for advertisers in 2010?</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/could-augmented-reality-be-the-%e2%80%98next-big-thing%e2%80%99-for-advertisers-in-2010/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/could-augmented-reality-be-the-%e2%80%98next-big-thing%e2%80%99-for-advertisers-in-2010/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:44:39 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Future of the Internet]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Interactive Media]]></category>
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		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Mobile Phone Marketing]]></category>
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		<category><![CDATA[Online Marketing]]></category>
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		<category><![CDATA[Augmented Reality]]></category>
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		<category><![CDATA[BMW]]></category>
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		<category><![CDATA[Total Immersion]]></category>
		<category><![CDATA[Z4]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=4206</guid>
		<description><![CDATA[Imagine walking down any street and holding up your iPhone… what you see on the screen is a view of the street yet there are [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/could-augmented-reality-be-the-%e2%80%98next-big-thing%e2%80%99-for-advertisers-in-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Print media strikes back… video-in-print is here!</title>
		<link>http://www.redcmarketing.net/blog/tomorrows-world/print-media-strikes-back%e2%80%a6-video-in-print-is-here/</link>
		<comments>http://www.redcmarketing.net/blog/tomorrows-world/print-media-strikes-back%e2%80%a6-video-in-print-is-here/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 13:25:57 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Marketing Innovations]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
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		<category><![CDATA[Award Winning Advertising]]></category>
		<category><![CDATA[Design Agency]]></category>
		<category><![CDATA[Design and Advertising Agency]]></category>
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		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Interactive Design]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Internet Marketing & Advertising]]></category>
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		<category><![CDATA[Marketing Agency UK]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Multimedia Agency]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[Relationship Marketing Agency]]></category>
		<category><![CDATA[Video Adverts]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Video-in-print]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=2836</guid>
		<description><![CDATA[It probably hasn’t escaped your notice that in September an edition of Entertainment Weekly in the US will feature the world’s first video-in-print advert. Previewing [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/tomorrows-world/print-media-strikes-back%e2%80%a6-video-in-print-is-here/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interactive Mirrors and the future of fashion</title>
		<link>http://www.redcmarketing.net/blog/marketing/interactive-mirrors-and-the-future-of-consumer-fashion/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/interactive-mirrors-and-the-future-of-consumer-fashion/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:26:44 +0000</pubDate>
		<dc:creator>Stuart Clark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Collaborative Marketing]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Social Shopping]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[All Saints]]></category>
		<category><![CDATA[Bloomingdales]]></category>
		<category><![CDATA[Daily Fashion Fix]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[home shopping]]></category>
		<category><![CDATA[interactive mirror]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Philips]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Topshop]]></category>
		<category><![CDATA[Urban Outfitters]]></category>
		<category><![CDATA[virtual shopping experience]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=1884</guid>
		<description><![CDATA[“Mirror, mirror on the wall, how do I look in the Aqua Circle-Print Tube Dress? Oh it’s nice&#8230;but it’s not quite right&#8230;have you got it [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/interactive-mirrors-and-the-future-of-consumer-fashion/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The two sides of dark marketing</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/the-two-sides-of-dark-marketing/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/the-two-sides-of-dark-marketing/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 11:53:00 +0000</pubDate>
		<dc:creator>Joseph Reaney</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[In Game Advertising]]></category>
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		<category><![CDATA[Armstrong Williams]]></category>
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		<guid isPermaLink="false">http://www.redcmarketing.net/?p=935</guid>
		<description><![CDATA[Dark marketing may not be a popular topic of conversation down the pub, or a subject of family debate over a sunday roast, but last year the [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/the-two-sides-of-dark-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What makes a viral?</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/what-makes-a-viral/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/what-makes-a-viral/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 00:42:13 +0000</pubDate>
		<dc:creator>Joseph Reaney</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Digital Video]]></category>
		<category><![CDATA[General Interest]]></category>
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		<category><![CDATA[Viral marketing]]></category>
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		<guid isPermaLink="false">http://www.redcmarketing.net/blog/?p=630</guid>
		<description><![CDATA[On 10th March 2009, the BBC&#8217;s Today current affairs radio programme ventured into the world of viral marketing by uploading a video to YouTube. The [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/what-makes-a-viral/feed/</wfw:commentRss>
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		<title>A campaign that changed the face of Electioneering and Political Fundraising</title>
		<link>http://www.redcmarketing.net/blog/world-of-web/a-campaign-that-changed-the-face-of-electioneering-and-political-fundraising/</link>
		<comments>http://www.redcmarketing.net/blog/world-of-web/a-campaign-that-changed-the-face-of-electioneering-and-political-fundraising/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 20:13:32 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.redcmarketing.net/blog/?p=521</guid>
		<description><![CDATA[
On October 29th 2008 a 30-minute infomercial entitled ‘American Stories, American Solutions’ aired on virtually all of America’s TV Networks. This infomercial was the glittering [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/world-of-web/a-campaign-that-changed-the-face-of-electioneering-and-political-fundraising/feed/</wfw:commentRss>
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