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Posted by
Katie Shoard
July 14th, 2011

I like my men High, Mighty… and on the radio

by Katie Shoard

High & MightyWriting a radio ad is one of the few opportunities a copywriter has to work in a completely unique medium, and I love it. Radio ads can be really effective too, if you get it right. And really annoying, if you get it wrong. So when we were briefed to create an attention-grabbing radio ad to entice tall or large fellas into High and Mighty stores we knew there’d be some big challenges… excuse the pun.

The problem is, the kind of chap that needs extra long trousers or XXXL size t-shirts can be a little bit coy about his ample dimensions. This initially came as a surprise to me, but then I am the daughter of a 6ft 7 scouser with hands like bunches of bananas who’s very proud of his stature… and his ability to reach things on the highest of shelves. I suppose their self-consciousness can be likened to the way that long tall sallies like me shy away from describing themselves as having a ‘boyish’ figure because of its unfeminine and unflattering connotations.

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Posted by
Shitha Jagadeesh
July 12th, 2011

The weird and the wonderful world of brand extension

by Shitha Jagadeesh

Lip Balm from Coca-ColaHow do you feel when you see an established brand name baffle you with a new product? One that’s not associated with the infamous brand name you know and love?  Well, you either trust the brand name enough to love the product, or you’re completely baffled, wondering how on earth the product has anything to do with the brand name!

Sometimes, even the most tenuous link between brand and product can actually work rather well – who would have thought that a musical instrument manufacturer Yamaha could become such a successful motor vehicle company?  Or that Coca-Cola lip balm would really take off?  But with every successful idea that sends a product soaring off the shelves comes another brand’s dismal failure at extending their name into a new field – welcome, reader, to the fabulous world of brand extension.

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Posted by
Julian Gratton
June 6th, 2011

Website Building: Red C create new flagship website for AGA

by Julian Gratton

The home page for the new Aga website designed and built by Red CFollowing a 3 way pitch and 5 months work the new website for the iconic AGA cooker brand designed and built by Red C has gone live. The website building involved a complete redesign to reflect the style icon of the AGA heat-storage range cooker while enhancing the usability of the site and bringing in social media aspects such as Facebook.

The project that took just over 5 months was a challenging one for all involved but Kathryn Lowe, Marketing Manager of AGA commented that “Red C researched, designed; built and facilitated the project brilliantly keeping every aspect under control making the experience a lot less painful than it could have been!” Red C even went so far as to test the site with their Eye Tracking equipment before the live date, comparing the old site against the new site with AGA owners and prospects to make sure that nothing in the process had been missed.

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Posted by
Rosemary Walton
May 11th, 2011

Uncommon Practice: People Who Deliver A Great Brand Experience

by Rosemary Walton

Uncommon Practice BookThis is a book about companies/brands that deliver a great brand experience.

I have read the book before, but had forgotten how interesting and useful it is. So when I was working on a project for Asda recently, and needed a bit of inspiration, it was the first place I looked.

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Posted by
Rosemary Walton
January 5th, 2011

Red C delivers for Build Center… in a Mini

by Rosemary Walton

Our model preparing to cut up some insulation rolls with a chainsawWhen Build Center (one of our clients at Wolseley) called us with an urgent brief to spread the word about their £3 loft insulation plus free delivery promotion, we knew we had a real challenge on our hands. Not only did we have just over a week to develop the campaign and roll it out… they wanted us to deliver something a little out of the ordinary to maximise the impact. Cue one Mini, one woman, 17 rolls of loft insulation, a 56-link chainsaw and a 2 minute viral advert. Read more…

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Posted by
Julian Gratton
August 8th, 2010

Creative advertising: It’s the little creative things that matter

by Julian Gratton

A bunch of tropical flowers given to a girl can have an effect that far outweighs their cost. From Red C Marketing blog article entitled 'It’s the little creative things that matter'As we all know, in any relationship, it’s the small things that matter. Yet what many people don’t realise is that it’s not only in our personal relationships that small things can have a big effect… they can also have a similar result in the relationships marketers, brands and companies have with their customers or business partners.

And why do small things matter? Well, as anyone who has ever bought a girl flowers knows; something small but effective can have a kind of result that is absolutely out of proportion to the cost.

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Posted by
Steve White
August 3rd, 2010

Adverts: The United Colours of Benetton

by Steve White

A man lies dead in the street in this advert for fashion brand BenettonWe’ve all got a cupboard or a drawer that we fill with random bits of junk or those items that you never throw away, just on the off chance that one day you might need them.  I was sifting through my very own cupboard of this type last weekend when I came across my old A-Level Media Studies ring binder amongst old toaster instructions and dead batteries.  The temptation was too great so I took a gander.  I was quite impressed.  I was quite the academic.

Anyway, whilst sifting through the binder I came across a project entitled “My favourite advertising campaign”.  The campaign I had chosen was the United Colours of Benetton.  Within the report I had showcased some on my favourite ads and to be honest with you, I was blown away all over again.

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Posted by
Danielle Melia
July 28th, 2010

Tasty Advertising: Selling food through fashionable alliances

by Danielle Melia

Selling food through fashionable alliances has become a popular way for marketers to get their products into the hands of style conscious consumersOver the past few years we’ve all had to tighten our belts. People want more for less and supermarkets have reacted to this by focussing their advertising on pushing cheap, value products. In contrast to this being a ‘foodie’ has become more fashionable than ever. From our love of TV programs like Come Dine With Me to the adverts made sexy by that highly annoying M&S lady, everyone is wanting a piece of this pie.

Granted, there have always been fads but now food has a cultural significance of its own. We’d love to be known for being an amazing cook and throwing the best dinner parties around. We feel the need to buy organic products rather than bog-standard own brands and if like me when you get to the counter at the supermarket you probably find yourself checking out the neighbours trolley in a keeping up with the Jones’ style.

The brands that have picked up on this trend have done it with gusto. By making a stylish alliance with their brand they are appealing to women like me who love both fashion and food.

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Posted by
Jo Richards
July 8th, 2010

Brand names and their origins

by Jo Richards

A big bang moment is what has lead to the names of some very famous brands. From Red C Marketing's We Like posting on the origins of brand namesIt’s fairly obvious how Coca Cola, Pizza Hut, BBC and Schuh came about their monickers. But have you ever wondered how some of the familiar brands, shops and technology you see everyday derived their identities? Maybe you’re looking for inspiration to create a new company or product name? Great, here’s an A-Y of some of the easier to find explanations. If not, Steve White’s blogs are always worth a read.

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Posted by
Leigh Whitnall
July 8th, 2010

A financial services brand makeover

by Leigh Whitnall

The logo for our rebranding work for FGH Financial Services which is now known as 'Money' and was designed by Red C Marketing, Manchester Advertising and Branding AgencyFinancial Services… sounds dull doesn’t it! Ask the average person on the street what that phrase means to them and the ones that stay awake will struggle for a definition. The trouble with ‘Financial Services’ is that it’s a corporate phrase that has found its way into consumer facing communications.

In the struggle to unite the benefits of credit cards, loans, investments and insurance under one umbrella term, a phrase has been created that means nothing to the consumer. Customers of course, use ‘money’ to buy cars, clothes and holidays, they save and invest ‘money’ and protect the ‘money’ tied up in their belongings with insurance.  So when we were asked to rebrand the ‘Financial Services’ section of our client’s retail website, we knew just how to help it resonate with consumers.

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