Creative advertising with a conscience, that’s Goodvertising in a nutshell. Consumers are becoming more ethically minded; increasingly attracted to brands that demonstrate they want to have a positive impact on the world, beyond just selling stuff.
People are also taking more of an interest in what goes into the products they buy. Are the ingredients ethically sourced? Do the workers who produce them get paid a decent wage? These are the questions being asked, and people want the truth.
It used to be that an ad agency’s job was to tell the world their client’s brand was good. Now it’s also about showing that the brand is doing good too. Here are five campaigns I have found that show just that.