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Posted by
Nicole Mathews
December 18th, 2013

Five brilliant examples of Goodvertising

by Nicole Mathews

ChipotleCreative advertising with a conscience, that’s Goodvertising in a nutshell. Consumers are becoming more ethically minded; increasingly attracted to brands that demonstrate they want to have a positive impact on the world, beyond just selling stuff.

People are also taking more of an interest in what goes into the products they buy. Are the ingredients ethically sourced? Do the workers who produce them get paid a decent wage? These are the questions being asked, and people want the truth.

It used to be that an ad agency’s job was to tell the world their client’s brand was good. Now it’s also about showing that the brand is doing good too.  Here are five campaigns I have found that show just that.

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Posted by
Andrew Campbell
July 24th, 2013

Letter writing given a new lease of life thanks to new Lettr smartphone app

by Andrew Campbell

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Here’s a question for you: when was the last time you sat down and wrote a well thought out, beautifully written letter? I’m willing to bet that it was so long ago that you can’t remember. You might even be whispering the word “never”.

The sad truth is that either of those responses is completely understandable, because thanks to digital technology the ways in which we write has radically transformed in the past 15 years. Emails, texts, tweets, Facebook… today’s communication options are endless and, boy, they are fast. So fast in fact, that it is diminishing the quality of our long-distance communications.

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Posted by
Susie Whitby
November 5th, 2012

Did the Olympics 2012 branding laws go too far?

by Susie Whitby

Knitted Olympic dollIt’s arrival was hailed as an opportunity to generate tourism and increase economic activity across the UK, so there was no doubt that London 2012 was a once in a lifetime opportunity for businesses to rake in the benefits, so why did it end up causing no end of grief for businesses across the UK?

With the likes of Adidas and Coca-Cola paying copious amounts of money for the privilege of becoming London 2012 official partners, the IOC (International Olympics Committee) created branding laws in order to preserve the exclusivity of these world renowned sponsors. The sole aim of this committee was to ensure no one was using the Olympics brand unless they had paid huge amounts of money for the privilege. Not only had the IOC created a protective layer around the word Olympics, the Olympic symbols and the Games’ mottoes, they also created a legislation against unauthorised association, banning non-sponsors from using images or wording that may suggest a close link to the Games, preventing the unauthorised use of words such as ‘London’, ‘London Twenty Twelve’, ‘Gold’, ‘Silver’, ‘Bronze’ and, most ludicrously, ‘Summer.’ Dubbed by critics as the ‘Brand Police’, the IOC then had the authority to impose whopping great fines of up to £20,000 on anyone that engaged in such activities.

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Posted by
Julian Gratton
May 7th, 2012

Exploring the Political Poster at the People’s History Museum

by Julian Gratton

New Labour, New Danger Political PosterWhen my Art Director and I were showing our ‘book’ around a variety of agencies back in the mid 90s, when we were looking for a job, there was one campaign in it that polarised opinion more than others. That campaign was for one of the UK’s political parties that my Art Director and I had slaved over during long days and evenings pulling a ‘book’ together to help us get a job

The memories of those days as a student came flooding back this afternoon when I visited Manchester’s People’s History Museum to see their exhibition entitled ‘Picturing Politics – exploring the Political Poster in Britain’. It was an exhibition that could have been very one dimensional; but thanks to some added creativity, it’s an exhibition I encourage everyone to see, regardless of where your political allegiances lie.

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Posted by
Julian Gratton
May 2nd, 2012

Prometheus: The most interesting viral marketing campaign I’ve seen this year

by Julian Gratton

Prometheus film posterAt the moment we seem to be getting more and more Olympic related advertisements as the country gears up to the London 2012. With so much money thrown behind sponsorship deals and having athletes as brand spokespeople, you’d think there would be one campaign that would impress. Yet, the campaign that has most impressed me this year has to be the marketing activity being conducted on behalf of Sir Ridley Scott’s forthcoming movie ‘Prometheus’.

Now I’ll be honest with you. I don’t have that much interest in the Olympics, and I am a big movie fan… so my views are probably biased. Yet as an ‘Ad Man’, I am genuinely in awe with what I am seeing created to raise awareness of Prometheus. Now forget about the flashy website and the teaser trailers and international trailers that come attached to any movie release… what I want to highlight are some of the cute and clever things that have been done to raise awareness of what will probably be one of the year’s biggest films.

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Posted by
Andrew Campbell
April 24th, 2012

When accidental Brand exposure pays off!

by Andrew Campbell

Tide DetergentEver heard of Tide Detergent? American brand, big orange container, pretty pricey… Me neither. That is, until a few weeks ago when news stories exploded all over the web about the product being stolen from stores across America.

Yes, you read that right. Bizarrely, rather than steal cars, cash registers or wallets, many thieves are stealing Tide Detergent and then selling the stuff on the black market.

You’re probably scratching your head thinking, “why Tide?” Well, according to the authorities, there are several reasons: Tide is instantly recognisable due to its bright orange bottle, it’s one of the most expensive brands of laundry detergent and it doesn’t have serial numbers, so it can’t be tracked.

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Posted by
Miriam Eastwood
March 19th, 2012

An evening with John Hegarty

by Miriam Eastwood

Hegarty on advertising bookMy evening with John Hegarty started one cold November evening in the centre of Manchester and ended on the snowy slopes of Saas Fee in early Feb. What I thought would be a one night only thing snowballed into early morning meetings, train journeys, evenings on the sofa and even a quick 10 minutes over lunch…..

On that late Thursday evening back in November, Julian Gratton, Managing and Creative Director of Red C, had double booked himself with a Pearl Jam gig or Bradford City game…  some unmissable ‘life or death’ type event. The only problem was he had purchased much-sought after tickets to an ‘Evening with John Hegarty’ held in Manchester’s art museum. After much agency squabbling I got the available ticket and accompanied our Head of Creative to Hegarty’s promotional talk about his newly released book, ‘Turning Intelligence into Magic’.

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Posted by
Emma Beagrie
March 16th, 2012

Mum’s the word: Why marketing to mums is big business

by Emma Beagrie

Emma and HollyTwelve months ago I became a mum for the first time. Little did I know that I was also going to become a marketers dream… and discover a whole new marketing world of marketing to mums!

From the moment you discover you are pregnant, an entire new world opens up that you never previously knew existed. There are new areas of department stores that you have never ventured into and websites you have never visited.  And you suddenly get inundated with freebies – lots and lots of them. At no other time in your life do you have brands actually wanting to give you something for nothing!

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Posted by
Katie Shoard
January 6th, 2012

Why bad spelling spells bad news for business advertising

by Katie Shoard

Bad Spelling AdvertisingForeign restaurants are an absolute goldmine for bad spelling in their advertising. Most of us have enjoyed a giggle at the ‘innovative’ dishes that pop up on menus in exotic climes… like the ‘friend eggs and tose’ I had for breakfast in Thailand, for example. Delicious it was too.

In this context, typos are funny, endearing and completely forgivable; they don’t negatively affect your opinion of the restaurant or the quality of the service you expect to receive. But what about when you visit a new business online? If you’ve got no prior knowledge of the company, how do you feel if you open their website and it’s full of spelling mistakes and bad grammar? Bet you’d be more suspicious than I was tucking into my friend eggs… Read more…

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Posted by
Katy Whittaker
December 22nd, 2011

The record breaking 2011 Swinton Mystery Tipper

by Katy Whittaker

Swinton Mystery TipperThe Swinton Mystery Tipper campaign began in March 2008 with the objective of generating insurance leads for Swinton Taxi Division.  Not only did it smash this objective out of the park, but it also won several marketing awards including a DMA Gold in the Financial Services category.  So when we were tasked earlier this year with improving upon it we were a little apprehensive, but netherless we accepted the challenge withgusto and started to devise a bigger and better Mystery Tipper campaign….  but would the awards follow!?

 

A brief overview

For those of you who are not familiar.  The Mystery Tipper is a mysterious blonde decked out in a mac and trilby who travels across towns and cities in the UK, handing a £1,000 tip to a cabbie who has a ‘Mystery Tipper’ sticker in their cab. Cabbies get a sticker after requesting a taxi insurance quote from Swinton Taxi Division. Easy, effective and successful, The Mystery Tipper’s appeal is its simplicity. that and the lure of a big tip.

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