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Posted by
Nicole Mathews
December 18th, 2013

Five brilliant examples of Goodvertising

by Nicole Mathews

ChipotleCreative advertising with a conscience, that’s Goodvertising in a nutshell. Consumers are becoming more ethically minded; increasingly attracted to brands that demonstrate they want to have a positive impact on the world, beyond just selling stuff.

People are also taking more of an interest in what goes into the products they buy. Are the ingredients ethically sourced? Do the workers who produce them get paid a decent wage? These are the questions being asked, and people want the truth.

It used to be that an ad agency’s job was to tell the world their client’s brand was good. Now it’s also about showing that the brand is doing good too.  Here are five campaigns I have found that show just that.

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Posted by
Wayne Pretl
November 13th, 2013

Implementing Responsive Email Marketing Designs

by Wayne Pretl

responsive_email_designResponsive web design (RWD) has been around for a while now, but the techniques are still relatively new in the way we design and code our content, enabling it to be viewed across the many different devices and platforms our audience use. There are already lots of blogs on the internet that discuss RWD but in my post I’d like to focus on the design and implementation of responsive email marketing designs (RED). I’ll first take a look at the background to RWD/RED, discuss the current state of the web and then finish up with some thoughts on design, coding and testing.

Background

The term ‘responsive web design’ is credited to Ethan Marcotte who first used the term when he wrote an article featured on A List Apart (25th May 2010). The article discusses the transient nature of the web and looks to architecture to see what we may learn from its longevity. Continuing with the architectural metaphor, Marcotte writes about an emergent discipline known as ‘responsive architecture’ where physical space responds to the people passing through it. He takes this knowledge and applies it to web design and suggests ways in which we might take our content and instead of creating bespoke tailored designs, the design and content should respond to the way in which it is consumed. In this way, more people can access our content  where ever they are and our content should have a longer life span.

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Posted by
Andrew Campbell
October 4th, 2013

Newsjacking and Advertjacking both get a new lease of life thanks to social media

by Andrew Campbell

Marketing people love their buzzwords. And the latest that seems to be doing the rounds is ‘Newsjacking’. Which basically involves a brand, product or service responding to news events in ‘real time’ and can result in social media gold or a social media backlash… depending on which end of the ‘taste stick’ your execution is at.

Winslet fire

For example, would you associate A-list actress Kate Winslet with London’s FireBrigade? Me neither. But, last year, Kate was staying at Sir Richard Branson’s private retreat in the British Virgin Islands when lightning struck his home. His place set on fire and Kate had to enter the building to save Branson’s elderly mother.

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Posted by
Josie Campbell
September 19th, 2013

Facebook Graph Search… creepy or useful?

by Josie Campbell

Facebook Graph SearchFacebook Graph Search is a new semantic search engine that has been introduced by Facebook this year. It was first launched in the US in March and then in July it was made available to all users, so it has now reached the UK.

This is a platform similar to the Google search engine, but rather than using ranking algorithms like Google’s PageRank to predict relevancy, Facebook Graph Search uses semantics. These semantics search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable data-space, whether on the Web or within a closed system, then generate and produce highly relevant search results.

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Posted by
Julian Gratton
September 9th, 2013

When advertising becomes the battleground between brands

by Julian Gratton

Kelloggs takes on ALDOAll’s fair in love, war and advertising. And don’t some Brands know it. Ever since Pepsi and Coca-Cola came out they’ve been at each other’s throats on TV, in the press and through Celebs… all in the quest to be regarded as the No.1 soft drinks brand in the world.

Yet Pepsi and Coke are not the only companies to take the battle from the Boardroom and place it firmly in the hands of their marketing teams. Here are a few examples of brands that have gone on the attack in the aim of increasing sales and loyalty.

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Posted by
Andrew Campbell
July 24th, 2013

Letter writing given a new lease of life thanks to new Lettr smartphone app

by Andrew Campbell

lettrs_tree-a4fa8dba345f5e27bbf000ae66c935ed

Here’s a question for you: when was the last time you sat down and wrote a well thought out, beautifully written letter? I’m willing to bet that it was so long ago that you can’t remember. You might even be whispering the word “never”.

The sad truth is that either of those responses is completely understandable, because thanks to digital technology the ways in which we write has radically transformed in the past 15 years. Emails, texts, tweets, Facebook… today’s communication options are endless and, boy, they are fast. So fast in fact, that it is diminishing the quality of our long-distance communications.

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Posted by
Amy Estcourt
January 8th, 2013

PPC Localisation: a new, more flexible Pay-Per-Click advertising model

by Amy Estcourt

LocalisationRunning a successful, cost effective PPC advertising campaign takes a lot more than picking some relevant keywords, writing a bit of clever ad copy then sitting back and watching the results come in. If you want to pull together a successful, competitor-proof campaign, it requires a bit of sound strategic thinking…

The importance of measuring pay-per-click campaigns

Back in the summer of 2011, we created a series of Pay-Per-Click campaigns for a well-known Pub and Restaurant brand, with a chain of over 130+ pubs. The main objective of our ads was to drive as much web traffic as possible at the lowest Cost Per Click. So we set about researching the most relevant search terms and cost effective keywords and wrote persuasive ad copy with messages relating to the most popular pub deals of the week, e.g. Sunday Roasts, Lunch and Evening Meal Deals.

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Posted by
Katie Shoard
December 13th, 2012

3 of the best social media campaigns from 2012

by Katie Shoard

 

Oreo Gay Pride CookieWhen it comes to social media campaigns that catch the eye and tickle creative sensibilities, we’ve been spoilt for choice in 2012. In addition to innovative campaigns like Blu Dot’s ‘Musical Chairs’ or seamlessly integrated above-the-line and digital campaigns like Walkers’ ‘What’s That Flavour?’, there have been technological advances too. We’ve seen the introduction of Shazam in TV ads from Cadbury and Argos – the former using a track to entice the social-media-savvy Britain’s Got Talent crowd to enter their online competition, the latter using the app to cement their new market positioning as a digital retailer. We’ve even seen some head-turning Pinterest campaigns, notably from BMI, Guess Jeans and UNICEF. In short, 2012 has been a virtual smorgasboard of social media delights. Here are three tasty picks for you to savour… Read more…

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Posted by
Jessica Wood
December 6th, 2012

YouTube product endorsement: Flogging and Vlogging

by Jessica Wood

Product endorsementIt’s YouTube marketing, but not as we know it. I’m not talking about those annoying ads at the start of videos, whose “You can skip to video in 5 seconds” button we can’t help but hammer-click until it finally takes us to what we really want to watch. Or even ad banners, video adverts or viral videos. This YouTube marketing is more a type of product placement, or even celebrity endorsement, where YouTubers (people who film themselves and upload videos to YouTube) recommend everything from mascara to coconut water to their impressionable followers.

Making you beautiful

The most popular genre of YouTube endorsement is beauty videos from self-styled “beauty gurus”. These beauty gurus, some of whom attract hundreds of thousands of followers, film and upload various types of help videos to their ‘vlog’ channels. These vlogs include a wide range of beauty and fashion topics including tips on makeup for different occasions, nail and hair tutorials to OOTD (outfit of the day) videos, product reviews and clothes hauls. Some even post vlogs and TAG (question and answer) videos, which allow the viewer to get even closer to the YouTuber. By getting an insight into a day in their personal life of these beauty gurus, a virtual relationship is fostered between vlogger and subscriber – creating the perfect conditions for successful product endorsement.

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Posted by
Katie Atkinson
December 5th, 2012

Maximising WordPress to create an SEO friendly website

by Katie Atkinson

What is WordPress?

WordpressWordPress is a free, web-based content management system that was designed to allow anyone build and maintain a website or blog. It was originally intended as a way of writing and publishing blog articles but due to the ease and flexibility of WordPress, it has also become a platform for developing websites as well. Since its creation in 2003, it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. WordPress describes itself as both free and priceless at the same time, we take a look at what it has to offer if you want to use it to create your own SEO friendly website.

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