According to Tony Brignull, Copywriting is dead. As the DMA points out in this section of their site dedicated to Great British Copywriting, the statement is a bold and contentious one. But is it a fair one? As part of their campaign for Copywriting, the DMA recently held a number of events throughout the UK, where they screened the ‘Madmen v Mavens’ film that kicks off the debate about the state of Copywriting.
I was asked to Chair the event held in Manchester, and as part of the evening I was also asked to write an opening address and share my thoughts on the current state of Copywriting. Which you can now read below.