Archive for July, 2010
July 8th, 2010
by Jo Richards
It’s fairly obvious how Coca Cola, Pizza Hut, BBC and Schuh came about their monickers. But have you ever wondered how some of the familiar brands, shops and technology you see everyday derived their identities? Maybe you’re looking for inspiration to create a new company or product name? Great, here’s an A-Y of some of the easier to find explanations. If not, Steve White’s blogs are always worth a read.
Read more…
Tags: Apple, Brand Creation, Brand Marketing, Brand Names, Copywriting, Google, Graphic Design, Logo Design, Manchester Advertising Agency, Manchester Branding Agency, Manchester Direct Marketing Agency, Twitter, Yahoo
Posted in We Like | No Comments »
July 8th, 2010
by Leigh Whitnall
Financial Services… sounds dull doesn’t it! Ask the average person on the street what that phrase means to them and the ones that stay awake will struggle for a definition. The trouble with ‘Financial Services’ is that it’s a corporate phrase that has found its way into consumer facing communications.
In the struggle to unite the benefits of credit cards, loans, investments and insurance under one umbrella term, a phrase has been created that means nothing to the consumer. Customers of course, use ‘money’ to buy cars, clothes and holidays, they save and invest ‘money’ and protect the ‘money’ tied up in their belongings with insurance. So when we were asked to rebrand the ‘Financial Services’ section of our client’s retail website, we knew just how to help it resonate with consumers.
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Tags: Art Direction, Brand Agency Manchester, Brand Makeover, Copywriting, Digital Agency, Direct Marketing Agency, Financial Services Design, Financial Services Rebrand, Graphic Design Agency, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Money, Personal Finance Made Easy, Rebranding Work, SEO Company
Posted in We Like | 2 Comments »
July 6th, 2010
by Stuart Clark
There’s something quite compelling about the lonely hearts section in newspapers and magazines. It’s like people watching in miniature. The ads are like windows into other people’s lives. And I must confess I’m quite nosy, so for me they make compulsive reading.
It’s mainly because I think they must be really hard to write. For a start, there’s the stigma. Letting the world know you’re (oh God) single and looking for love seems like an admission of failure – as if you’re saying “yes, it really has got this bad.”
Plus, it’s a pretty tough copy brief when you think about it: sum yourself up in 30 words, in a way that makes you irresistible to your target audience. I mean, where do you start?
Well just like writing a commercial ad for a real product, it’s no use resorting to tired old clichés or standard lonely hearts acronyms. For one thing you’ll just sound like everyone else that’s advertising themselves. But for another no one will believe you anyway.
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Tags: Advertising, Advertising Agency, Cheryl Cole, Copywriting, Digital Agency, Digital Marketing Agency, Direct Marketing Agency, Fresh Prince of Bel Air, Germaine Greer, GLasgow Royal Infirmary, London Review of Books, Lonely Hearts, Marianne Faithfull, Marketing Agency, Muriel Spark, NHS, Prime Minister, U.N.C.L.E
Posted in We Like | 6 Comments »
July 5th, 2010
by Steve White
Over the course of the last two years I have been involved in several conversations regarding what we should do with dormant or unresponsive email subscribers. These conversations have always been rather enjoyable due to the complex nature of the issue.
One side of the argument has always been that once an email address has been dormant or unresponsive for 6 to 12 months then it is quite right to remove the address from the email file but I tend to sit on the opposite side of the fence.
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Tags: Brand Awareness, Digital Agency, Direct Marketing Agency, Direct Response Advertising Agency, Email Marketing, Email Marketing Agency, Email Sender Reputation, Manchester Advertising Agency, Marketing Agency, Online Marketing Agency, PPC Agency, Responsive Email Marketing, SEO Company
Posted in Blog, Direct Marketing, E-mail Marketing, Email, Marketing, Online Marketing | 11 Comments »
July 1st, 2010
by Steve White
I have a question for you. What do ‘Um Bongo’, ‘R Whites’ and ‘Shake n Vac’ have in common? Well, if you’re an 80s child, like me, the answer will be obvious. The answer is each of these brands has had hugely memorable advertising jingles, which I’m sure you could probably hum along to even today.
Let’s try it. All together now; “R Whites Lemonade, I’m a secret lemonade drinker, R Whites, R Whites”
Over the course of the years, I’m sure there can’t be a single person who can say that they haven’t had a marketing jingle stuck in their head. I for one have been driven near mental by having Go Compare’s annoying tune implanted in my skull for days on end, but do they care? Do they heck as like.
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Tags: Advertising Jingles, Brand Advertising, Brand Advertising Agency, Digital Agency, Direct Marketing Agency, Go Compare, Just One Cornetto, Kia Ora, Manchester Advertising Agency, Marketing Agency, QuickFit, R Whites Lemonade, SEO Company, Shake n Vac, TV Advertising Agency, TV Advertising Production, UK Advertising Agency, Um Bongo, Walls Cornetto
Posted in We Like | 3 Comments »
It’s fairly obvious how Coca Cola, Pizza Hut, BBC and Schuh came about their monickers. But have you ever wondered how some of the familiar brands, shops and technology you see everyday derived their identities? Maybe you’re looking for inspiration to create a new company or product name? Great, here’s an A-Y of some of the easier to find explanations. If not, Steve White’s blogs are always worth a read.
