Archive for May, 2010
May 30th, 2010
by Angela Cromack
Google Analytics is a fantastic FREE tool for showing you everything you would need to know about your website: who’s viewing it, how many are viewing it, what they are looking at, how long they are looking at it and whether your advertising campaigns are working. But with so much information available at your fingertips it’s difficult to see what you should be looking at and how you can use it.
Below is my detailed guide that should help make things clearer. It shows the top reports you can get through Google Analytics and more importantly how they can provide insight that will help when making important business and marketing decisions.
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Tags: Aquisition Marketing Strategy, Digital Agency, Direct Marketing Agency, Google Analytics, Google Traffic Sources, Google Visitors Report, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Agency, Navigation Summary, Online Advertising Agency, Online Marketing, Online Marketing Agency, PPC Advertising Agency, Retention Marketing Strategy, Search Engine Agency, SEO Agency, SEO Company, Trends over time
Posted in Blog, General Interest, Google, Marketing Innovations, Online Marketing, Web 2.0, World of Web | View Comments
May 27th, 2010
by Julian Gratton
Like all good Finance Directors, Mark Dowds loves to keep a tight grip on any money that comes his way. So it’s good to hear that this weekend he’ll be doing his best to give some cash to some other people… by walking the three peaks of Ben Nevis, Snowdon and Scafell.
Together with eleven other people, he will be spending the weekend up in the hills trying to raise £5000 in aid of Christie’s Hospital.
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Tags: Ben Nevis, Cancer Hospital, Charity Walk, Christie's Hospital, Digital Agency, Direct Response Advertising Agency, Email Marketing Agency, Finance Director, Manchester Advertising Agency, Manchester Design Agency, Manchester Direct Marketing Agency, Marketing Agency, Online Marketing Agency, PPC Agency Manchester, Scafell, SEO Company, Snowdon, Three Peaks
Posted in We Like | View Comments
May 26th, 2010
by Dean Spicer
As my third week at Red C draws to a close I can only look back and wonder how it’s gone so quickly. Nonetheless after relocating to Manchester, finding a new flat, and establishing an acceptable groove in my office chair, I thought it was about time ‘the new boy‘ contributed to the agency’s ‘We Like’ page.
So I thought I’d share the work of the satirical sculptor Maurizio Cattelan, (like you do). To say I’ve been a fan would be a bit much but I can definitely count myself among his many admirers.
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Tags: Art, Art Direction, Award-Winning Advertising Agency, Banksy, Design, Digital Agency, Graphic Design, Graphic Design Agency, La Nona Ora, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Maurizio Cattelan, Phaidon, Pope John Paul II, Sculpture
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Posted by
Shitha Jagadeesh
May 24th, 2010
by Shitha Jagadeesh
If new products can come and go, why can’t the stores that display them do the same? Well they can, and this is known as ‘Pop-up retail’. Over the last year there has been a surge in the pop-up phenomenon. You may ask the question what exactly is pop-up retail? As I discovered, it can only be described as something that is a temporary venue — the space could be a sample sale one day then a host to a private cocktail party the next.
Pop-up retail is specifically an idea or mindset that allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. The main trend encompasses “popping-up” one day, and disappearing the next – creating a sense of being fresh and relevant – fantastic attributes for any brand. Read more…
Tags: Beyonce, Brand Design Agency, Brand Identity, Brand strategy, Branding, Dame Shirley Bassey, Direct Marketing Agency, Ebay, Elle Macpherson, Fashion Advertising, Manchester Advertising Agency, Manchester Events Agency, Marketing Agency, Marmite, Nike, Nissan, Online Advertising Agency, Online Marketing, Oxfam, Pop up retail, PPC Agency, Retail, Retail Advertising, Retail Advertising Agency, Retail Marketing, Retail Marketing Agency, Selfridges, SEO Company
Posted in Blog, Creativity, ecommerce, Future of the Internet, Marketing Innovations, Online Marketing, Online Shopping, Web 2.0, Website Build, World of Web | View Comments
May 24th, 2010
by Julian Gratton
We love books at Red C. And we especially love books that contain great advertising case studies, just like ‘Advertising Works 18′, which features a case study on our award-winning work for the Swinton Mystery Tipper.
‘Advertising Works 18′ shows how marketing communications has helped organisations including UKTV, Swinton Group and Halifax, to translate big ideas into impressive results on small budgets. So it’s perfect for anyone wanting to produce effective campaigns or drive their business to greater success.
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Tags: 2009 IPA Effectiveness Awards, Advertising Agency, Advertising Campaign, Advertising Works 18, Award Winning Advertising, B2B Advertising, Direct Marketing Agency, Direct Response Agency, Effective Advertising, Effective Campaign, Internet Advertising, Manchester Advertising Agency, Marketing Agency, PPC Agency, SEO Company, Swinton Group, Swinton Mystery Tipper
Posted in News | View Comments
Posted by
Andrew Campbell
May 21st, 2010
by Andrew Campbell
Okay, I know what you’re probably thinking; geeky sounding TV show recommended by one of your geeky colleagues – but you are most definitely wrong – at least on one of these assumptions. And for those who are old enough to remember the cheesy 1970s version of the show please leave your preconceptions at the door. Battlestar Galactica is a revamped drama series that deals with terrorism, genocide, politics and religion. It has the weight and intelligence of the West Wing; enough dysfunctional and intriguing characters to engross any Sopranos fan; and a series of relationship issues that would fascinate any Sex and the City addict. Simply look past the spaceships and give it a chance – and you will be treated to one of TVs greatest triumphs.
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Tags: Advertising, Andrew Campbell, Battlestar Galactica, Christianity, Copywriter, Cylons, Digital Agency, Direct Marketing Agency, Edward James Olmos, Entertainment, Geek, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Mary McDonnell, PPC Agency, Sci-fi TV series, Sex and the City, Sopranos, TV
Posted in We Like | View Comments
May 20th, 2010
by Julian Gratton
On a recent scouring of the web for marketing news, I stumbled across this fabulous story about copywriter Alex Brownstein. Fed up of not being able to get in front of some of New York’s finest Creative Directors, he devised a PPC strategy to get himself noticed by the likes of Scott Virtrone and Ian Reichenthal… by playing on that egotistical moment when these guys would Google themselves!
Marketers have for a long time now realised that by focusing on long-tail keywords that have less competition, not only will you pay less per click, but you will also have a higher conversion rate. In fact this conversion rate can be as high as 200% when compared to short-tail, or generic, keywords.
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Tags: Award-winning PPC Campaign, Broad PPC Search Terms, Clever PPC Strategy, Digital Agency Manchester, Google, Google AdSense, google adwords, Ian Reichenthal, Internet Advertising, Marketing Agency, Online Advertising Agency, Online Marketing Agency, PPC Advertising, PPC Advertising Agency, PPC Advertising Campaigns, PPC Agency Manchester, Scott Virtrone, SEO Company, Victoria Beckham
Posted in Advertising, Blog, Digital, Google, Online Marketing, PPC, PPC Advertising, World of Web | View Comments
May 19th, 2010
by Julian Gratton
Back in 1995 I saw a film that simply blew my mind. The film was pretty good, but the thing that blew me away about it was the opening and closing credits. The film was the thriller Se7en, and everyone I knew who was into design at the time was instantly inspired by it. It was from this point I began to take more notice of title sequences in films, which soon introduced me to the work of Saul Bass and Stephen Frankfurt… who created the superb title sequence to ‘To kill a mockingbird’.
Fast forward to today and I have to confess I still love a good title sequence, in fact sometimes it feels that the actual title sequence is better than the film (as was the case with this title sequence from the movie Sahara). So it’s probably no surprise then that one of my favourite places to visit on the web is the fabulous site www.artofthetitle.com.
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Tags: David Fincher, Digital Advertising Agency, Digital Agency, Direct Marketing Agency, Graphic Design, Graphic Design Agency, Kyle Cooper, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Motion Graphics, New Media Agency, Online Advertising, Online Marketing Agency, Sahara Title Sequence, Se7en Title Sequence, SEO Company, The art of the title sequence, Title Sequence Design
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May 17th, 2010
by Steve White
If I had a pound for every time a client asked “Are we emailing our customers too much?” I would be a very rich man. However, if I had a pound for every time a client asked if we were sending too much direct mail or are we broadcasting our TV or radio adverts too much then my bank balance would be no different.
Did the marketing team behind the infuriatingly more-ish Go Compare campaign debate whether their adverts were being shown too much during peak times? I very much doubt it. On New Years’ Eve 2008 did Pepsi worry that they were going a little over the top when they launched their new logo with a week-long ‘promotional extravaganza’ in Times Square. Of course they didn’t. So why do email marketers continually question their strategy when it comes to frequency and volume?
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Tags: Advertising, Digital Agency, Direct Marketing Agency in Manchester, Email Marketing, Email Marketing Agency, Email Marketing Frequency, Email Marketing Relevancy, Email Marketing ROI, Email Marketing Strategy, Email Spammers, Go Compare, Manchester Marketing Agency, Marketing Agency, Marketing Sherpa, Online Marketing Agency, Pepsi, PPC Agency, Radio, Relevancy, Retail Marketing, SEO Company, Times Square, TV, Value Added Content
Posted in Blog, E-mail Marketing, Email, Marketing, Online Marketing, Online Shopping | View Comments
May 14th, 2010
by Emma Beagrie
After undertaking the successful rebrand of High and Mighty we were tasked with producing a weekly e-newsletter that would be sent to the High and Mighty database. The newsletter needed to reflect the new look and feel for the brand, as well as promoting the range of products and services available both instore and online.
Red C created a template that incorporated the key elements of the brand which included informative style tips, quirky quotes and added value pieces such as comical Youtube clips. These, combined with a range of products that linked directly to the website created a hardworking yet visually appealing e-newsletter.
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Tags: Award-Winning Advertising Agency, Direct Marketing Agency, E-Newsletter Design, Email Copywriting, Email Marketing Agency, Email Marketing Campaign, Fashion Emails, Fashion Marketing, Fashion Retail Advertising, High and Mighty, Manchester Email Marketing Agency, Marketing Agency, New Media Agency, Online Advertising Agency, Online Marketing Agency, PPC Agency Manchester, SEO Company, Style Advice Email
Posted in We Like | View Comments
