Earlier this week I gave a talk on digital video and how advertising agencies are changing to facilitate a wide range of video needs that are required by clients. From high budget brand TV adverts to medium budget DRTV adverts right to low budget web-video… the demand is increasing and now’s the time to invest in skills and training.
I gave the talk on behalf of GBM at ‘Band on the Wall’ in Manchester and have split it into three parts of around 10 minutes each. Thanks to GBM and everyone who came to the talk, I hope you found it informative… I certainly enjoyed putting it together.
Parts two and three can be viewed by clicking the red button below.
Like a lot of agencies, at Red C we have some great ideas that never see the light of day… sometimes I think it would have been great to have saved up all the politically incorrect, subversive and downright funny ideas we’ve come up with over the years and put them on Youtube… but since we didn’t, I thought I’d make you smile and highlight some incredibly funny joke adverts that only a very brave client would dare to try and run.
First up has to be this classic Yellow Pages advert from the very funny 70′s film ‘The Grove Tube’. The ‘Groove Tube’ is well worth checking out for the hilarious Kramp TV Kitchen and the KoKo Clown Show, which if you have young children, will make you think twice about leaving them alone watching a friendly Clown on TV… think twice though before watching ‘Brown 25 from Uranus’.
To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping. We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.
Shirley Polykoff is a legendary advertising personality whose copy revolutionised both the fortunes of Clairol and the lives of women in 1950s America.
A ballsy girl from Brooklyn, Shirley battled her way up the ranks at Foote, Cone & Belding agency from the position of junior copywriter to vice president and creative director, to finally, inductee of the Advertising Hall of Fame. On her way up, this flamboyant and brilliant woman gained a reputation as ‘a dynamo in selling and advertising’, with her copy for Clairol hair dye famous not only for its explosive cultural and commercial impact but also for persuading David Hockney to go blonde.
As marketers we are used to marketing products or services to create sales (i.e. profit-making) Public Sector Marketing is about Social Marketing and public engagement (i.e.non-profit), bringing about specific behavioural goals relevant to the public good and, as such, needs a different and more longer term approach and way of measuring. The Department of Health’s Change for Life campaign is a good example of this.
Public Sector marketing started life during the Second World War and helped get important messages out to the masses. While that objective hasn’t changed essentially; we probably all remember the flyers that went out to every single household in the country after the July 7th bombings telling us all to be vigilant and how to spot a terrorist; or the recent national swine flu campaign; the type of messages and the ways they are delivered have changed substantially as channels have proliferated and audiences fragmented over the years, to a lot of campaigns now being delivered via digital and social media methods.
Like a lot of agencies, at Red C we have some great ideas that never see the light of day… sometimes I think it would have been great to have saved up all the politically incorrect, subversive and downright funny ideas we’ve come up with over the years and put them on Youtube… but since we didn’t, I thought I’d make you smile and highlight some incredibly funny joke adverts that only a very brave client would dare to try and run.
As marketers we are used to marketing products or services to create sales (i.e. profit-making) Public Sector Marketing is about Social Marketing and public engagement (i.e.non-profit), bringing about specific behavioural goals relevant to the public good and, as such, needs a different and more longer term approach and way of measuring. The Department of Health’s Change for Life campaign is a good example of this.
