Archive for December, 2009
December 9th, 2009
by Katie Shoard
Well hello ducky, how bona to varda your dolly old eek!
Don’t worry, I’ve not been overdoing the sweeties again…
Believe it or not, I’m actually paying you a compliment. The phrase is Polari, a secret language invented by the British gay community in the early 20th century – back in the dark old days when homosexuality was illegal.
Never heard of it? Poppycock! If you’ve ever described something as ‘naff’ or ‘manky’, put on some ‘slap’ before a night out, or popped to your local for a few ‘bevvies’, then you’re practically fluent darling!
Read more…
Tags: 118 118 Adverts, 20th century, Advertising, Advertising agency in Manchester, BBC radio, British gay community, code, Copywriting, criminalisation, Direct Response Advertising, Gay Community, homosexuality, Julian and Sandy, language, Marketing, Marketing Agency, Online Advertising Agency, Online Agency, Oscar Wilde, Polari, PPC Agency, Red C Marketing Manchester, secret language, SEO Company
Posted in Blog, Copywriting, Creativity, General Interest, Marketing | View Comments
December 3rd, 2009
by Adrian Rowe
We’re extremely proud of our work on the Swinton Mystery Tipper, especially as it has garnered the agency an armful of awards from two DMA Awards to two ISP Awards and two IPA Effectiveness Awards. We’ve had quite a few people ask to see our winning entry form… so here it is!
CONTEXT AND MARKET BACKGROUND
The insurance sector is a complex and increasingly challenging marketplace. For most of us, insurance has always been a distress purchase – something we grudgingly concede we need to have, and resent the increasing premiums. Three key innovations in the last decade have had a significant impact on the broader market. The launch of Direct Line’s online insurance offer, in 1999, following the formula of its breakthrough approach to offering insurance by telephone a decade earlier, forced every insurer and broker to reassess their approach – here was a company that made buying insurance simple and fuss-free, cutting out the middle man and talking everyday language. This sparked an extended period of discounting in the sector that still has ramifications today.
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Tags: Adrian Rowe, Advertising Agency Manchester, Award-Winning Marketing Campaign, B2B Marketing Award, Direct Marketing Agency, Direct Response Advertising Agency, DMA Awards, Facebook, IPA Effectiveness Awards, ISP Awards 2009, Kunoichi, Online Marketing Agency, PPC Advertising Campaign, Red C, SEO Company, Swinton Mystery Tipper, Twitter
Posted in Advertising, Blog, Creativity, Direct Marketing, E-mail Marketing, Email, General Interest, Inside Information, Marketing, Multimedia, Online Marketing, Social Networks, Twitter, Viral marketing, World of Web | View Comments
December 2nd, 2009
by Stuart Clark
In no way strange.
Studio music policy. Now there’s a touchy subject. When Julian, our Creative Director, isn’t insisting on a start-to-finish playback of the Grease soundtrack, there’s Studio Manager Dawn requesting Energy 98’s hands-in-the-air euro-trance cheesefest. It’s enough to drive you insane. Or in my case, put some headphones on.
I like listening to music when I write, but it has to be the right kind. When you write, you should be listening to the words in your head as they hit the page. So any particularly vocal tunes are distracting. That means hip-hop’s a no-no, Olivia Newton-John is out and Energy 98 should be locked in a soundproofed room…full of vipers.
Matthew Herbert on the other hand is just right – light and sinuous, deep house grooves with hushed rhythms and jazzy melodies. He’s pretty cool, I’d recommend him.
He’s an interesting guy too…
Read more…
Tags: Advertising Agency, Award-Winning Design, Bodily Functions, brief, composition, Copywriting, creative director, Design Agency, Direct Marketing Agency, Direct Response Advertising, energy 98, Grease, Herbert, Heston Blumenthal, Manchester Marketing Company, Matthew Herbert, Multimedia Marketing Agency, Music, One pig, Online Agency, Plat du jour, PPC Advertising, rules, Scale, SEO Company, Stuart Clark
Posted in We Like | View Comments
December 1st, 2009
by Julian Gratton
The history of football is littered with bruising encounters… AC Milan v Internazionale, Ayax v Feyenoord, Bradford v Leeds and now Creative v Account Handling. Despite the incidents on the pitch, though, it was Creative who walked off victorious yet again, having shot 15 glorious goals past their suited counterparts.
The game started off at a blistering pace and it was obvious from the kick-off that Account Handling were going for the jugular, and it was indeed the suited ones who drew first blood with an early goal that rocked Creative… who again were wearing their all black strip… but like footballing Ninjas we hustled, tackled and fired ourselves into a 6-2 lead.
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Tags: 5-a-side, Account Handling, Advertising Agency, Award-Winning Advertising Agency, Creative, Design Agency Manchester, Digital Agency, Direct Marketing Agency, Direct Response Agency, Football Match, Internet Advertising Agency, Marketing Agency, Online Advertising Agency, PPC Agency, Red C, SEO Company
Posted in We Like | View Comments
