Archive for November, 2009

Posted by
Katie Shoard
November 11th, 2009

Noma Bar: A positive approach to negative space

by Katie Shoard

Negative Space by Noma Bar from Red C Design, Marketing, Advertising and Direct Marketing Agency We Like posting by Copywriter Katie Shoard

Negative Space by Noma Bar

Can a picture really paint a thousand words? Well, yeah, if Noma Bar designed it. A modern-day master of the ‘less is more’ approach to design, Noma’s ingenious use of negative space gives his work a startling subtlety that creeps up and smacks you between the eyes.

Throw in some incisive wit in his creative handling of current political and cultural issues, and you’re looking at one of the most prestigious designers of the minute. He’s hot stuff. And once you’ve seen his work, you’ll know why. Read more…

Posted by
Julian Gratton
November 10th, 2009

Red C do the double at the IPA Effectiveness Awards 2009

by Julian Gratton

Red C's two IPA Effectiveness Awards for their marketing campaign for the Swinton Mystery TipperIt’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!

The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.

Read more…

Posted by
Nick Cliffe
November 9th, 2009

Awful Library Books Blog

by Nick Cliffe

Awful Library Books from Red C Marketing, Design, Advertising and Online Marketing Agency Red C's We Like postingConfession time. After a week striving to produce fabulous concepts and design work for our clients I sometimes like to unwind by looking at fabulously bad concepts and design. One of my favourite places for this is a wonderful blog called Awful Library Books, the brainchild of Mary Kelly and Holly Hibner, a pair of public librarians from Michigan who catalog the outdated, weird or just completely insane books gathering dust on library shelves across America.

Read more…

Posted by
Julian Gratton
November 9th, 2009

This week’s really small book in reception: The photo-diaries of Mick Williamson

by Julian Gratton

An image of a bench from the photo-diaries of Mick Williamson which features as this week's book in reception at Red C Marketing, Advertising and Design We’ve had some pretty big books in reception over the last couple of weeks, so thanks to Tracey Gibbs and her fab collection of photography books… we have a tiny one this time. But don’t let the size fool you… these photographs are as amazing as any of the ones you may have seen in those big books!

Mick Williamson makes small, intimate photographs; with an intuitive feel for light, contrast and texture, he captures the fleeting moments of everyday life, finding beauty in the smallest scenes and details.

Read more…

Posted by
Shelduck Shelford
November 8th, 2009

Communicating happiness with Winkball.com

by Shelduck Shelford

The Winkball logo, a video blogging and sharing site that has taken the UK by stormBeing a virtual being that only lives on the Web… I know some pretty cool places to go. The latest of these has to be Winkball, which despite only being launched in September of this year, has already amassed over 100,000 users that include popstars, politicians and sporting icons. The brainchild of creative computer scientist Dr James Ohene-Djan, of Goldsmiths College, and Duncan Barclay, company founder of Correspondent.com, WinkBall.com aims to put creativity, fun and user personality back into online communications. By allowing people to express themselves using video in private and public online spaces, WinkBall.com enables everyone to have a video voice in Digital Britain.

Read more…

Posted by
Julian Gratton
November 3rd, 2009

Final score: Creative: 16 – Account Handling: 11

by Julian Gratton

It was a ball like this that we used to send Account Handling home as losers in the game of creative flair versus strategic nouseIt was billed as creative flair versus strategic nous. Those blokes in jeans and trainers versus those guys in suits. It was a hard fought match… for fifty minutes the game was too close to call, but a late flurry by Creative sealed victory for the boys with Macs and sent the PC guys running home with their tails between their legs.

With the help of some Precision Burner energy drinks saved up from a pitch for EAS… Creative were primed to take this game by the horns from the kick off. But credit to Account Handling… they were more than our equal for a long time and even took the lead a few times which only spurred on my brave warriors… dressed in black and playing like footballing Ninjas… we raised our game and produced some wonderful flowing football.

Read more…

Posted by
Julian Gratton
November 2nd, 2009

This week’s book in reception: Touch this, Graphic Design that feels good by Scott Witham

by Julian Gratton

The cover of 'Touch this, Graphic Design that feels good' as chosen by Julian Gratton to be Red C Marketing's book in receptionYou get a great feeling of pride when you see your work appearing in a book. It’s like that nice feeling you got when your Mum put that picture you did at school on the fridge for all the family and relatives to see. I knew when I received my copy of ‘Touch this, Graphic Design that feels good’, that I had a piece inside it… it was only when I flicked through the pages that I was amazed to see three pieces of work I did with my then Art Director, Simon Rowlands, had been chosen to appear in this fabulous book.

Compiled by Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, ‘Touch this, Graphic Design that feels good’ features intriguing projects that incorporate a gamut of “you can’t print on that” materials, including pleated, Issey Miyake type forms and razor-thin metal business cards; X-ray film; heat-sensitive inks; ceramic tiles; and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.

Read more…