As everyone here at Red C knows, I like travelling. Almost as much as I like writing, in fact. So when the opportunity to write a holiday brochure came into the agency I grabbed it like a spoilt brat. And I was particularly chuffed when I was told that the client, Welcome Cottages, wanted to do something very different with their 2010 brochure.
The brief contained lots of words that copywriters like me love to hear. I was told to make it “warm, honest and fun – and maybe a bit quirky.” Now, quirky isn’t a word that pops up too often when you’re taking a creative brief, but it’s a rare visitor I greet with open arms. Quirky is right up my street. Read more…
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
Loud music, bad attitudes, safety pins and spiky hair. Does that ring a bell? Yes, I thought punk was a thing long left in the seventies too, until the Creative Department was approached by our Senior Art Director’s brother-in-law who is in a punk band called Hated Til Proven. They needed a kick-ass new logo to go on their posters and t-shirts for the next big gig… and since we’re always up for a creative challenge we duly obliged.
These days you need more than just a great Portfolio of work to get yourself a job in a Creative Department. You need a certain drive and attitude that will get your Book noticed, and help you stand out from the other great Candidates out there who are competing for the same role.
It can’t have escaped you that jobs are thin on the ground at the moment in this industry. So I’ve written this posting to not only give you some essential advice when you get in front of someone like me… but also some advice on how to market yourself so someone like me is impressed enough to make time in their day to see you.
When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:
For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.
This was almost certainly the case for me when trying to find a placement for my year out from university. It had proved much more difficult than I anticipated, possibly due to companies being under pressure during the recession.
After numerous phone calls and e-mails I was still struggling to secure even a two-week placement, until a friend (Lee Fairhurst) mentioned that a marketing company he works for were looking for placement students. A phone call, and an interview later, I had got myself a month’s work placement at Red C.
Do you want to have revealed to you the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry? Do you want to meet the artists and writers who brought a rebellious spirit to their work in a business more often associated with mediocrity or manipulation?
Well thanks to a new documentary called ‘Art & Copy’, now you can. This insightful film gives a basic overview of the history of American advertising since the 1960s, which is when a major shift brought the copywriters and artists together for the first time.
Apparently, nothing riles Anton Corbijn more than being called a ‘rock photographer’. But, considering the Dutchman has spent the last three decades snapping rock legends like Keith Richards, Joy Division, Bono, Nick Cave, Courtney Love and Beck, it’s easy to see why people might make the mistake. Corbijn, who has also directed dozens of music videos and a widely acclaimed Ian Curtis biopic, claims that the term serves to diminish his numerous other achievements… but I think that’s rubbish. Welcome to the modern world, Anton – you can have more than one job title. I’m here to celebrate just one string to this man’s still-rather-rock-focussed bow, so I’d like to introduce you to the work of Anton Corbijn: rock photographer.
Coming from Bradford myself, I can tell you there aren’t many good reasons to visit this Northern City… other than to have a curry at the Mumtaz or Abduls or to pay a visit to the fantastic National Media Museum.
Exhibiting there along with an exhibition of works by the great Don McCullin is a collection called ‘Animalism’; which showcases a collection of images (both still and moving) that investigates contemporary media responses to our complex and sometimes uncomfortable relationship with the animal world.
An Art Director from Leeds phoned me up out of the blue one day. He’s a guy I used to work with and there’s a lot of mutual respect between us. He’s a Scouser… and to be honest, I often struggle with understanding his passionate rants.
On this particular occasion I managed to capture the words… Press Ads… Great Job… Photography… Tracey Gibbs… Use her. I’m not sure whether that last bit was a threat, and I’ve always been told that it’s not wise to upset a Scouser. So it wasn’t long before myself, Tracey and her bags of enthusiasm were sat in a room together looking through her portfolio.
As everyone here at Red C knows, I like travelling. Almost as much as I like writing, in fact. So when the opportunity to write a holiday brochure came into the agency I grabbed it like a spoilt brat. And I was particularly chuffed when I was told that the client, Welcome Cottages, wanted to do something very different with their 2010 brochure.
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
These days you need more than just a great Portfolio of work to get yourself a job in a Creative Department. You need a certain drive and attitude that will get your Book noticed, and help you stand out from the other great Candidates out there who are competing for the same role.
When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:
‘It’s not what you know, it’s who you know’.
Do you want to have revealed to you the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry? Do you want to meet the artists and writers who brought a rebellious spirit to their work in a business more often associated with mediocrity or manipulation?
Apparently, nothing riles Anton Corbijn more than being called a ‘rock photographer’. But, considering the Dutchman has spent the last three decades snapping rock legends like Keith Richards, Joy Division, Bono, Nick Cave, Courtney Love and Beck, it’s easy to see why people might make the mistake. Corbijn, who has also directed dozens of music videos and a widely acclaimed Ian Curtis biopic, claims that the term serves to diminish his numerous other achievements… but I think that’s rubbish. Welcome to the modern world, Anton – you can have more than one job title. I’m here to celebrate just one string to this man’s still-rather-rock-focussed bow, so I’d like to introduce you to the work of Anton Corbijn: rock photographer.
Coming from Bradford myself, I can tell you there aren’t many good reasons to visit this Northern City… other than to have a curry at the Mumtaz or Abduls or to pay a visit to the fantastic 
An Art Director from Leeds phoned me up out of the blue one day. He’s a guy I used to work with and there’s a lot of mutual respect between us. He’s a Scouser… and to be honest, I often struggle with understanding his passionate rants.
