Archive for July, 2009
July 30th, 2009
by Julian Gratton
We all have fond memories of books that we read as we were growing up. One of my favourites when I was a nipper was Maurice Sendak’s ‘Where the Wild Things Are’. In fact, it was such a favourite of mine that when I became a father, it was one of the first books I bought to read to my son.
I remember some incredibly fun nights reading him this short story of the boy Max who got sent to bed without any supper. Reading it again was such a joy; especially when we would get to the part that meant we had to ‘Roar our terrible roars, gnash our terrible teeth, roll our terrible eyes, and finally, show our terrible claws.’
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Tags: Dave Eggers, Maurice Sendak, Spike Jonze, Where the Wild Things Are
Posted in We Like | View Comments
July 30th, 2009
by Rachael Taylor
Contrary to myth, Bing is not a recursive acronym ‘Bing is not Google’, nor is it slang for cocaine (as I found out when I presented this to the agency!). It is in fact, the reincarnation of Microsoft Live search, a much publicised, heavily advertised step by Microsoft to finally get it right and rival Google. Bing is actually an onomatopoeic name, designed to represent the sound of the ‘moment of discovery and decision making’.
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Tags: adwords, Bing, bing travel, bing tweets, Bing.com, expedia, farecast, Google, google adwords, microsoft live, multimap, quick preview box, Search Engines, semantic search, silverlight, smart motion preview, toptable.co.uk, Wikipedia
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July 21st, 2009
by Julian Gratton
On the rare occasion that I visit my home town of Bradford, I always make a point of visiting the National Media Museum. Exhibiting there at the moment, until 27th September, is collection of photographs by one of Britain’s greatest photographers – Don McCullin.
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Tags: Advertising Photography, Bradford, Don McCullin, Exhibition, In England, National Media Museaum, Photography
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July 19th, 2009
by Julian Gratton
Believe it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.
One of the lovely things about Social Networking is how it has galvanised people into creating interest groups with the aim of creating change in the world. A quick search on Facebook under Darfur reveals one kind fellow promising to give $1 to every 1,0000 people who join his Facebook group.
Although such campaigns have the best intentions, you never really get to see whether they have worked or not, mainly because these groups have such lofty ambitions. There are, however, Social Networking sites out there that have a better plan… a plan that involves changing the world one small piece at a time.
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Tags: ActiveCause.com, Advertising Agency, Award Winning Digital Marketing, Award Winning Direct Marketing, Charity, Creative Thinking, Direct Marketing Agency, DoSomething.org, Facebook, Gandhi, IfWeRantheWorld.com, Interactive Agency, Internet Advertising, Multimedia Advertising, Multimedia Design, Social Giving, Social Marketing, Social Networks
Posted in Blog, Branding, Fundraising, Future of the Internet, General Interest, Marketing, Marketing Innovations, Online Shopping, Social Marketing, Tomorrow's World, Web 2.0, World of Web | View Comments
July 12th, 2009
by Julian Gratton
During the 1980s and 1990s, two giants of the soft drinks world went to war. In the red corner we had the Coca-Cola Company. In the blue corner was PepsiCo. While Coca-Cola would entice us with the ‘New Coke’ before seducing us back again with ‘Classic Coke’; Pepsi used a whole host of pop and movie stars to show us they were the ‘Taste for a New Generation’ and even went as far as demonstrating to us that the average person on the street preferred Pepsi thanks to their ‘Pepsi Challenge’.
Just when we thought the marketing landscape was getting a little dull, we now have a new battle on the horizon. Instead of battling to quench your thirst… this time we have a battle to satisfy your online search needs. Ladies and Gentlemen, boys and girls… let’s get ready to rumble as Facebook, Google and Microsoft go to war in the battle to become the undisputed heavyweight champion of the search engines.
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Tags: Bing, Cola wars, Direct Marketing Agency, Facebook Connect, Facebook Search, Google Wave, Internet Advertising Agency Manchester, Manchester Advertising Agency, Manchester Interactive Agency, PPC Marketing Agency, Social Media Marketing, Twitter Marketing
Posted in Blog, Future of the Internet, General Interest, Google, Marketing, Marketing Innovations, Online Marketing, Social Networks, Tomorrow's World, Twitter, Web 2.0, World of Web | View Comments
July 7th, 2009
by Adrian Rowe
Here’s an interesting article that appeared on B2B Marketing Online that I helped out on. Enjoy
With the recession dampening down desire for firms in the private sector to buy new products and services, and the Government recently announcing apublic spending cash injection, many B2B brands are thinking of selling to the public sector for the first time. Claire Weekes investigates how to get a foot in the door
As the recession continues to squeeze the budgets of companies across the UK, the window of opportunity to sell products and services to the private sector grows narrower by the week.
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Tags: Advertising Agency, B2B Brands, B2B Marketing, Direct Marketing Agency, OGC Buying Solutions, Public Sector Advertising, Public Sector Marketing
Posted in Blog, Direct Marketing, E-mail Marketing, General Interest, Inside Information, Marketing, Red C | View Comments
