Archive for June, 2009
June 30th, 2009
by Rachael Taylor
Say Google to almost anyone and they’ll know what you mean. OK, so great grandma Ruby may look at you vacantly, but that’s about it. Google has become synonymous with the web and the term ‘google it’ is now an everyday phrase. Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.
But start to talk about the Google logo to someone and they will immediately have a favourite. A version of the logo which has stuck with them. They may have hovered over to see what it’s all about, clicked through to find out more or discussed it with colleagues and waxed lyrical about how clever it all is.
Read more…
Tags: Advertising, Bing.com, Dennis Hwang, Google, Google Doodle, Google Logo Variations, Larry Page, Marketing, Sergey Brin
Posted in Blog, Branding, Creative Concepts, Creativity, General Interest, Google, Inside Information, Marketing, Marketing Innovations, Online Marketing, World of Web | View Comments
June 22nd, 2009
by Stuart Clark
“Mirror, mirror on the wall, how do I look in the Aqua Circle-Print Tube Dress? Oh it’s nice…but it’s not quite right…have you got it in red…and maybe one size up? Oh yes…that’s perfect. Now let me send this to my friends…girls look at me…what do you think? OMG they love it – I’ll take it…”
Coming soon to a high-street fitting room near you…welcome to the exciting world of Interactive Mirrors.
Interactive whatnow?
An Interactive Mirror is – as its name suggests – a mirror you can interact with. Basically, simply looking at your reflection is like so last year. Now you can actually manipulate it, using the mirror’s touch-screen surface to do everything from trying out new clothes and hairstyles, to giving yourself a tan.
Read more…
Tags: All Saints, Bloomingdales, Collaborative Marketing, Daily Fashion Fix, Diesel, Facebook, fashion, Friendster, home shopping, interactive mirror, MySpace, Philips, Social Networking, Topshop, Twitter, Urban Outfitters, virtual shopping experience
Posted in Blog, Collaborative Marketing, Digital Video, General Interest, Marketing, Online Marketing, Online Shopping, Social Networks, Social Shopping, Twitter, Web 2.0 | View Comments
June 15th, 2009
by Wayne Pretl
On 28th May 2009, Google announced its grand vision for the future of internet communication. By harnessing the power of HTML 5 – the next major revision to the core language of the World Wide Web – Google is putting the final touches to a brand new “personal communication and collaboration tool” for a brand new era. It’s called Google Wave.
As a real-time communication platform, Google Wave combines email, instant messaging, web chat, wikis, social networking and project management (among other things) in one elegant, in-browser communication client. With a release scheduled in late 2009, it is already being hailed by some as the ‘next generation’ of email. Read more…
Tags: Blogger, Collaboration, Communication, Email, Facebook, Flickr, Gmail, Google Maps, Google Wave, HTML 5, Instant messaging, MSN Messenger, online games, Open source, Photo sharing, Platform, Playback, Protocol, Real-time, RSS feeds, Social Networking, Twitter, Web chat, Wikipedia, Wikis
Posted in Blog, Email, Future of the Internet, Social Networks, Tomorrow's World, Twitter, Virtual Worlds, Web 2.0, World of Web | View Comments
June 12th, 2009
by Julian Gratton
Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in The Diamond Award… our award-winning work for the Mystery Tipper gets a lovely feature.
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past 12 years, recognising the strategic contribution of direct, data and digital marketing to business. The most coveted prize in direct marketing, the BPA Diamond becomes ever harder to win as the standard of entries raises the bar each year.
Read more…
Tags: Award-Winning Marketing Campaign, B2B Marketing, Creativity that gets results, Direct Marketing Agency, Direct Response Advertising Agency, Interactive Marketing Agency, Marketing Week, Mystery Tipper Campaign, Online Marketing Campaign, Red C Marketing Feature, Sales Promotion Agency, Swinton Taxi Insurance
Posted in News | View Comments
June 8th, 2009
by Joseph Reaney
Here’s a question: how do you feel about Paris Hilton? Personally I have nothing against the pointless, insipid, spoilt, undernourished, narcissistic, empty-headed, fame-hungry little brat… but I know others feel differently.
When Ms. Hilton was found guilty of drink driving in 2006, her PR team decided to harness the power of public outcry in a campaign to request her pardon. The Free Paris Hilton petition – which includes the incredible declaration “Paris provides beauty and excitement to our otherwise mundane lives” – received an impressive 33,000 signatures. Unfortunately, a counter petition requesting that the socialite serve her full sentence was signed by over 91,000 people and featured on several major news channels in the US. Proof, if it were needed, that not everybody shares my innate capacity for forgiveness.
Read more…
Tags: Free Paris Hilton, ID cards, Increase website traffic, Jail Paris Hilton, Joseph Reaney, MPs' expenses, petition, Petition Marketing, SkinSmart, St. Tropez, Third-party advertising, Tonight ITV, Viral video, Word of mouth
Posted in Blog, Creativity, General Interest, Marketing, Marketing Innovations, Online Marketing, Social Networks, Twitter, Viral marketing | View Comments
June 5th, 2009
by Julian Gratton
Red C’s work for the Swinton Mystery Tipper scooped a Gold in Financial Services and a Bronze in Business to Business at the 2009 Institute of Sales Promotion (ISP) Awards. The Awards, which honour the most creative and effective campaigns promoting sales, or changing behaviour, across all media channels, culminated in a spectacular ceremony at the London Hilton, Park Lane.
Around 300 entries were received for the ISP Awards this year from over 70 Agencies. They represented 150 brands ranging from Aero to Waterstone’s, the Army to Scrumpy Jack and VisitScotland to Tourism Australia.
Read more…
Tags: Award-Winning Marketing Company, B2B Marketing Agency, Direct Response Advertising, ISP Awards 2009, Manchester Advertising Agency, Manchester Direct Marketing Agency, Marketing Agency, Response Agency Manchester, Swinton Mystery Tipper Campaign, Swinton's Marketing Agency, UK Interactive Agency
Posted in News | View Comments
June 5th, 2009
by Julian Gratton
Red C are celebrating picking up another prestigious award for the Swinton Mystery Tipper; this time the award being the Bronze IDM Business Performance Diamond Award.
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past eleven years, recognising the strategic contribution of modern, accountable marketing to business.
Read more…
Tags: Award Winning Direct Marketing, Award-Winning Agency Manchester, Award-Winning Marketing and Design, Copywriting, Design, IDM Business Performance Awards, Manchester Advertising Agency, Marketing Effectiveness Awards, Swinton Mystery Tipper, Swinton Taxi Division
Posted in News | View Comments
June 1st, 2009
by Julian Gratton
Good old Yellow Pages. They don’t just help with the nasty things in life, like a blocked drain – they’re there to help you understand about collaborative marketing too. See, collaborative marketing is the practice of unifying lots of brands from a similar sector under one big marketing umbrella… and it’s a practice that’s really starting to take off.
Bringing companies together
Collaborative marketing, also called ‘horizontal’ or ‘fusion’ marketing, is the strategic alliance of two or more companies under a single marketing banner. In layman’s terms, it’s a case of ‘you scratch my back, I’ll scratch yours’. Read more…
Tags: Collaborative Marketing, Confused.com, Direct Marketing, Fusion Marketing, Horizontal Marketing, Nike+Human Race, Symbiotic Marketing, The Book Depository, Yellow Pages
Posted in Blog, Business Improvement, Collaborative Marketing, E-mail Marketing, Fusion Marketing, General Interest, Marketing, Marketing Innovations, Mobile Phone Marketing, Online Marketing, SMS Marketing, Symbiotic Marketing | View Comments
