Creating an affordable social network
by Julian Gratton
They’re an enduring part of everyday life, and it’s safe to say they are here to stay. Facebook, Faceparty, Bebo, Badoo, Cake Financial, Gurgle, Fubar and Geni… these are just a handful of social networking websites that can be found on the web that allow users to meet online, share interests and interact with each other.
For companies wanting to create their own social network, the expense of setting one up can be huge. And for every success story like Facebook and MySpace, there are stories of failure like The Globe, Bolt and Capazoo. Many companies have got round this expense by creating Facebook and MySpace brand pages, that act as their own ‘low cost’ social network… but there is another alternative, a ‘white label social network’ that allows you to have total control.
The Swinton Mystery Tipper campaign created by Red C has received two nominations at the prestigious Institute of Sales Promotion (ISP) Awards. The ISP Awards honour the most creative and effective campaigns promoting sales, or changing behaviour, across all media channels.
