2009 January

Archive for January, 2009

Posted by

Joseph Reaney

January 23rd, 2009

Defining your audience

by Joseph Reaney

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience.

Posted by

Julian Gratton

January 18th, 2009

A tribute to Tony Hart

by Julian Gratton

In the Summer of 2008 Red C Marketing were invited to Pitch to become a roster agency for the Children’s Workforce Development Council (CWDC). The Pitch involved looking at the Design and Branding for Integrated Working and it was a Pitch that would ultimately see Red C being successful in becoming a roster agency.

One of the ideas we presented in the Pitch owes a great deal to Tony Hart. It was an idea that would see several Art Directors, and myself, creating designs that involved us sticking down feathers, cutting strange shapes out of foam and generally using whatever we could find to bring our idea to life.

Posted by

Julian Gratton

January 14th, 2009

Introducing Zunavision… from those clever people at Stanford University

by Julian Gratton

Back in the 80s the tobacco company Phillip Morris famously paid $25,000 to have Superman thrown into a Marlboro branded truck in the movie Superman II. At the time, having a cigarette advertisement in what was largely a kids’ movie was not deemed to be one of the wisest decisions made by the film’s Producers. To change the branding, even with today’s technology, would cost a large amount. But what if there was a piece of software that allowed you to place a new piece of branding or advertising message onto the vehicle quickly and easily! A piece of technology that was so easy to use that anyone could now place an advert or marketing message in any piece of digital video in a matter of minutes!

Posted by

Adrian Rowe

January 8th, 2009

Why 2009 can be a vintage year for marketing

by Adrian Rowe

You could be forgiven for approaching the New Year with some trepidation, if you work in the marketing and advertising industry. Some of the traditional big-spending UK marketers are in trouble. Retailers are succumbing to depressed High Street spending in record numbers – Woolworths, MFI, Whittards, Zavvi, Adams – and predictions are for several more high profile casualties in Q1 2009. Financial services is carnage – a roller-coaster stock market, collapsing house prices, dismal rates for savings and investments, reluctant lenders – the only useful role for marketing seems to be chasing debt. And it doesn’t take much foresight to predict a treacherous year for holiday companies – teetering airlines and the collapse of sterling against most major currencies are making the B&B in Blackpool look an attractive option right now.

Posted by

Julian Gratton

January 5th, 2009

Have you woken up to in-game advertising?

by Julian Gratton

In-game advertising

The world has come a long way since Pong launched the initial boom in the video game industry way back in 1972. These days computer and video games are big business, bringing in $9.5 billion in 2007 alone; in fact such games as Grand Theft Auto IV earned over $500 million in sales in its first week… more than the opening weekend of Spider-Man 3.

In 2005, spending on in-game advertising was $56million and according to industry experts that figure is expected to swell to $1.8billion by 2010. It’s clear to see that marketers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games.

Archive for January, 2009

Defining your audience

A tribute to Tony Hart

Introducing Zunavision… from those clever people at Stanford University

Why 2009 can be a vintage year for marketing

Have you woken up to in-game advertising?

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