Archive for November, 2008
November 30th, 2008
by Adrian Rowe
Podcasting, like most of the Web 2.0 technologies, is a young medium, strictly 21st Century. The first Podcasts, or audioblogs, as they were first known, emerged between 2001 and 2003. It was the development of the RSS feed, allowing podcast listeners to ‘subscribe’ to shows and have new episodes automatically downloaded to their iPod or MP3 player overnight, that really caught the public imagination. In particular, the pioneering efforts of former MTV host Adam Curry, who was producing shows from mid-2004, helped to encourage the explosion of podcasts over the next two years.
Read more…
Tags: Advertising Agency Manchester, Digital Agency Manchester, Direct Response Advertising, itunes, Manchester Design Agency, Manchester Digital Agency, Multimedia Agency, Online Advertising Agency, Online Marketing, Online Marketing Agency, Podcasting, PPC Agency Manchester, Web2.0
Posted in Blog, Marketing, World of Web | View Comments
November 30th, 2008
by Julian Gratton
Red C has emerged victorious at the prestigious B2B Marketing Awards 2008 in the category of ‘Best Lead Generation’ for the Swinton Mystery Tipper.
Designed to recognise excellence in business-to-business marketing, the B2B Marketing Awards have quickly grown to become the must-attend event in the B2B Marketing Calendar.
Red C’s win means they are the only North West agency to walk away as winners… and it’s a victory which comes only a month before the DMA Awards… an event where Red C are finalists in two categories.
The Swinton Mystery Tipper is a campaign that sees a mysterious woman handing out £1,000 tips to lucky cabbies, who display a Mystery Tipper Sticker, throughout the UK.
The measure of any campaign, though, is in the results. And that’s where the real success of the Mystery Tipper lies.
Nine consecutive record months of results – in a mature market, for a long-established division – is simply exceptional. The success of this year-long campaign, driving up business by 30%, proves that the Mystery Tipper captured the imagination of no-nonsense cabbies.
A powerful concept, executed with acute attention to detail across every touchpoint from exhibitions to Facebook, it has created an uplift in enquiries, quotes and policies that will benefit Swinton’s Taxi Division for several years.
Click here to visit Red C’s facebook page to see more pictures from the night
Tags: Award-Winning Advertising Agency, Award-winning Advertising Campaign, Award-Winning Marketing Campaign, B2B Marketing Awards Winner, Direct Marketing Agency, Direct Response Campaign, DMA Winners 2009, IDM Business Performance Awards Winner 2009, ISP Awards Winner 2009, Manchester Advertising Agency, Swinton Mystery Tipper
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November 29th, 2008
by Julian Gratton
If you speak to anyone who works in Advertising or Direct Marketing and ask them to name their favourite Copywriters, more often than not you’ll hear such names as Ogilvy, Bernbach, Abbott, Marcantonio and Bird.
The techniques and works of these legends of the Copywriting craft are well documented. I myself look upon their work and turn green with envy at how they have created adverts and copy that are genuine works of art. Adverts that have, in some cases, outlived the products they were intended to sell.
Read more…
Tags: Advertsing Agency Copywriter, Award-winning Copywriting, Copywriting, Direct Marketing, Direct Marketing Copywriter, Perfect Copywriter, Peter Sellers, Writing to sell
Posted in Blog, Copywriting, Marketing | View Comments
November 24th, 2008
by Julian Gratton
At Red C we put a lot of work into formulating the perfect email strategy to maximise response from recipients. So it’s important when it comes to producing the actual email creative that it is written and designed in a way that helps promote click-throughs.
Many companies go to a Direct Marketing Agency like Red C to do their DM packs. They then go to a Digital Agency to do their Emails. This is where they are going wrong. Today’s Direct Marketing Agencies are far better equipped to drive response and hit ROI targets from Emails than Digital Agencies are.
Read more…
Tags: Click-Through Rates, Direct Mail, Direct Marketing, Email Marketing, email strategy, Increasing Response Rates, Increasing ROI, johnson box, Marketing Effectiveness, maximising response, Online Marketing, ROI
Posted in Blog, Direct Marketing, E-mail Marketing, Email, Marketing, World of Web | View Comments
November 24th, 2008
by Adrian Rowe
Relevance and creative impact are the keys to generating a better response from busy HR managers. In most medium and larger companies, HR professionals carry a lot of responsibility, which makes them a target for many of us wishing to promote our conferences, training seminars, employee benefits, recruitment and professional services. They act as a conduit, taking company-wide responsibility for key budgets. If you want to get a member of staff onto a training course or to attend a seminar, you need to get buy-in from the HR Director.
Read more…
Tags: B2B Marketing, Busy HR Managers, Chartered Institute of Personnel Development, Creative Impact, Direct Mail, Direct Marketing, DMIS, EMEA, Human Resources, increased response rates, Increasing Response, Relevant Marketing
Posted in Blog, Copywriting, Direct Marketing, Marketing | View Comments
November 24th, 2008
by Julian Gratton
How do you change the behaviour of an audience that is quite literally stuck in their ways? An audience that has got to the age where telling them what they can and cannot do, will only result in the failure of the marketing message.
That’s the task we at Red C faced when Manchester’s NHS Primary Care Trust came to us with regards promoting responsible drinking to the ‘Over 50s’. At the time of briefing there were wide reports of what were known as ‘Saga Louts’, with Alcohol Concern reporting that more than one million over 65 year olds exceed recommended alcohol limits – a 75 per cent rise in women and a 31 per cent rise in men since the early 1990s.
Read more…
Tags: Advertising, Alcohol Concern, Direct Marketing, Manchester, Marketing, NHS Primary Care Trust, Paul Moffat, Photography, Poster Campaign, Poster Design, Press Advertising, Red C, Responsible Drinking, Salford University
Posted in Blog, Creative Concepts, Creativity, Fundraising, Marketing, Press Advertising | View Comments
November 12th, 2008
by Julian Gratton
Our ‘Under the skin’ approach led us to understand Taxi drivers. That they are hard-working, hard-done-by, no nonsense characters. Getting their business can be tough, but once you’ve got it they can help you multiply it by word of mouth.
So when Swinton’s Taxi division came to us to ceate a promotion to drive enquiries for Taxi insurance… we knew we needed to create something special. Enter The Swinton Mystery Tipper. The campaign uses trade press, DM, flyers and shout outs on local radio to get the word out about a mysterious woman tipping cabbies a grand in different UK cities throughout 2008. No skill required, just a sticker. And to get a sticker, you have to get a quote. Easy, effective and successful, the Mystery Tipper’s appeal is its simplicity. It’s made a good few cabbies a grand richer and has given Swinton Taxi Division record results. Read more…
Tags: Advertising Concepts, B2B marketing Awards, Creative Concepts, Customer Acquisition, Direct Marketing, Direct Marketing Concepts, Direct Marketing that gets results, DMA Awards, DMA Winner, Financial Services, Mystery Tipper, Red C client, red c creative agency, Red C Marketing Manchester, Strategic Marketing Thinking, Swinton, Swinton Mystery Tipper, Swinton Taxi Division
Posted in Blog, Marketing | View Comments
November 7th, 2008
by Julian Gratton
In less than a decade, blogging has grown from a niche interest to an influential worldwide phenomenon that is challenging traditional media assumptions. Facilitated by the introduction of simple to use blog hosts, people with no technical skills except the ability to write well or passionately can find an audience for their views. Read more…
Tags: Belle de Jour, Billie Piper, blogging, Blogosphere, Blogs, Clip-n-Seal, corporate blog, DailyKos.com, Deere, Dell, Direct Marketing, Engadget, Girl with a One Track Mind, Hecklerspray, Holy Moly, Iraq, Mahindra Tractors, Marketing, Marriott Hotels, Perez Hilton, Stylebubble, Sun Microsystems, Technorati, Textura Design, The Guardian, The Offside, Twin Towers attack, Web 2.0 Marketing
Posted in Blog, Branding, Copywriting, Fashion Advertising, Web 2.0, World of Web | View Comments
November 7th, 2008
by Julian Gratton
In Marketing there are many ways for us to communicate with prospects or customers. From TV adverts to Press Ads, Web Banners and Websites to Direct Mail packs and emails… we have a rich tapestry of communication tools at our disposal.
Only one of these ways, however, allows us as Marketers to address the recipient with the word ‘Dear’. Only one is a personal one-to-one communication that is signed by a spokesperson or company owner.
It is of course… the letter. Read more…
Tags: b2b copywriting, better copywriting, Copywriter, Copywriting, copywriting secrets, Direct Marketing, Direct Marketing Letter, Effective Direct Mail, emails, generate response, headlines, Increasing Response Rates, johnson box, Marketing Effectiveness, press ads, Sales Letter, sales letter copywriting, sub-headers, Web Banners, websites
Posted in Blog, Copywriting, Inside Information, Marketing | View Comments
Podcasting, like most of the Web 2.0 technologies, is a young medium, strictly 21st Century. The first Podcasts, or audioblogs, as they were first known, emerged between 2001 and 2003. It was the development of the RSS feed, allowing podcast listeners to ‘subscribe’ to shows and have new episodes automatically downloaded to their iPod or MP3 player overnight, that really caught the public imagination. In particular, the pioneering efforts of former MTV host Adam Curry, who was producing shows from mid-2004, helped to encourage the explosion of podcasts over the next two years.
