Archive for October, 2008

Julian Gratton
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Julian Gratton
October 30th, 2008

Red C Finalists at 2008 DMA Awards

by Julian Gratton

Red C’s Mystery Tipper Campaign for Swinton Taxi Division is a finalist at this year’s DMA Awards. The campaign which has had thousands of taxi drivers clambering for a quote is nominated in the Financial Services and Customer Acquisition categories.

Work that wins a DMA Award has also won customers. That’s what makes the DMAs stand apart from other awards.

With brilliant strategic thought and creative ideas acting as the drivers to achieve outstanding results it’s no wonder that the DMAs are highly regarded by clients and agencies.

Thanks to the Swinton Mystery Tipper campaign’s staggering results and exciting concept, the Red C creative team are guaranteed glory.

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Julian Gratton
Posted by
Julian Gratton
October 19th, 2008

Red C tipped for glory with Swinton Mystery Tipper

by Julian Gratton

The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards. Nominated in the Lead Generation category, the spectacular results achieved for Swinton Taxi Division caught the keen eyes of the judges. If a taxi driver wants to be in with the chance of winning a £1,000 tip they have to display the special Mystery Tipper sticker in their cab window. To get their sticker, all they have to do is get an insurance quote from Swinton Taxi Division. Read more…

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